It goes without saying that professionals—in any industry—want to understand the market in which they sell, and the people who are buying their products or services. They want to know what drives business. This idea comes up quite often, especially among product managers. In a recent post about hiding behind personas, Steve Johnson poses the [...]
Filed under: Market-driven, Product Management / Marketing, Trust | Tagged: Communication | 4 Comments »

Lead on Purpose: How Product Managers Lead Teams to Success
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