One of the great new books to come of age is The New Rules of Marketing and PR by David Meerman Scott. David writes and excellent book comparing and contrasting the “old rules” of marketing with the new. He writes with compelling explanations about how new technologies have changed the marketing / PR profession from [...]
Filed under: Leadership, Market-driven, Product Management / Marketing | Tagged: new rules, thought leader | 4 Comments »
Lead on Purpose: How Product Managers Lead Teams to Success
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