Comments on: New Rules of Marketing http://leadonpurposeblog.com/2008/03/10/new-rules-of-marketing/ Promoting Leadership Principles in Product Management Sat, 11 Feb 2012 14:42:06 +0000 hourly 1 http://wordpress.com/ By: Podcast: The New Rules of Marketing and PR « Lead on Purpose http://leadonpurposeblog.com/2008/03/10/new-rules-of-marketing/#comment-120 Wed, 07 May 2008 14:49:16 +0000 http://leadonpurpose.wordpress.com/?p=36#comment-120 [...] of Marketing and PR Posted on May 7, 2008 by Michael Ray Hopkin A few months back I wrote a post about the best-selling book The New Rules of Marketing and PR by David Meerman Scott. David is a [...]

]]> By: Book marketing newbie http://leadonpurposeblog.com/2008/03/10/new-rules-of-marketing/#comment-65 Tue, 11 Mar 2008 13:21:05 +0000 http://leadonpurpose.wordpress.com/?p=36#comment-65 Thanks for pointing out David’s new ebook – I love his insights and will have to grab this.

]]> By: David Meerman Scott http://leadonpurposeblog.com/2008/03/10/new-rules-of-marketing/#comment-64 Mon, 10 Mar 2008 15:37:40 +0000 http://leadonpurpose.wordpress.com/?p=36#comment-64 Hey Michael

Many thanks for writing about my book. I’m glad that you enjoyed the webinar too. I appreciate you taking the time to share your thoughts.

All the best to your continued success.

David

]]> By: bennyinny http://leadonpurposeblog.com/2008/03/10/new-rules-of-marketing/#comment-63 Mon, 10 Mar 2008 14:27:02 +0000 http://leadonpurpose.wordpress.com/?p=36#comment-63 The Gobbledygook Manifesto was a fantastic section in this book. It highlighted all the areas that Marketers like to fill in their PR releases or their brochures, and other sales tools with “fluff.” I have always called that section or sections of Marketing work “fluff” – but gobbledygook is great.

I remember working at a web-based company about 8 years ago – and they loved to recommend rewrites to my releases and I had to laugh when I read this section as all the “recommends” where filled with the gobbledygook words.

As this book is a little old now (2 years is old – amazing) there is a whole new slew of these words, but any of us who consistently do marketing should be able to easily come up with a list of these words to stay away from unless you can back them up with real data. I love the first two books you worked to show your readers about! Keep up the great work.

Ben
yattitude.wordpress.com

P.S.

I am adding you to my blogroll – I like your work

Ben

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