Knowing your potential customers

Posted on May 29, 2008 by Michael Ray Hopkin

Savvy product managers not only understand their customers, but also their potential (non-) customers. Finding and getting time with potential customers can be tricky. They do not have an established relationship with you or your company and may not even know anything about the company. However, they typically gather and associate with the same people [...]

Filed under: Knowledge, Market-driven, Product Management / Marketing | Tagged: , , , , , | 2 Comments »

Goals for a new product manager

Posted on May 28, 2008 by Michael Ray Hopkin

Many thanks to Jeff Lash for tossing me a question from his Ask a Good Product Manager blog. The question he sent me is “What are good goals for a new product manager?” Take a look at my response and let me know what you think.

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It’s all about the people

Posted on May 26, 2008 by Michael Ray Hopkin

The first principle of the Five Factors of Leadership is that people are assets. Every organization, be it a technology company or a non-profit charitable organization, is composed of people. The people – not the buildings, equipment or intellectual property – compose the true assets of any company. Everything that exists in the world today, [...]

Filed under: Integrity, Leadership, Product Management / Marketing, Team Building, Techology, Trust | Tagged: , , , , , , , | 4 Comments »

The reason I write

Posted on May 24, 2008 by Michael Ray Hopkin

The last few days I’ve been thinking a lot about why I write my blog. I’ve given much thought as to whether it’s because of an incessant need to be heard or get my voice out. No doubt there are days when that’s the case. There are times when I want to be heard by [...]

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Where are you most effective?

Posted on May 22, 2008 by Michael Ray Hopkin

If you are like me you find yourself with more on your plate than you can handle. With all the things we have going on in our busy lives it seems impossible to do all we want to. Sometimes it’s tough to get any one thing done. Technology is great, and it’s supposed to help [...]

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Create a positive customer experience

Posted on May 17, 2008 by Michael Ray Hopkin

One of the keys to creating a successful product or business is customer satisfaction. They appreciate a great experience with a product or service and will not only reward you with their money they will tell their friends. Elliott Noss, whom I mentioned in a recent post, discussed this concept as it relates to imparting [...]

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Tradeshow talk

Posted on May 13, 2008 by Michael Ray Hopkin

The topic of trade shows (conferences, conventions, etc.) seems to be on a lot of people’s minds lately. They (the trade shows) have become a fundamental part of many industries, especially for industries steeped in technology. However, in many ways they seem to be losing their mindshare if not their value all together. Art Petty [...]

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Let them talk

Posted on May 10, 2008 by Michael Ray Hopkin

I had a great opportunity to listen to Larry Weber, author of Marketing to the Social Web, who gave a keynote address at the SMP Conference last Thursday. He talked about a lot of great things including his insights on the history of the Internet, starting with different phases and technologies that have impacted its [...]

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Podcast: The New Rules of Marketing and PR

Posted on May 7, 2008 by Michael Ray Hopkin

A few months back I wrote a post about the best-selling book The New Rules of Marketing and PR by David Meerman Scott. David is a thought leadership and viral marketing strategist. He has written several ebooks that have been downloaded hundreds of thousands of times. He teaches people how to get noticed online through [...]

Filed under: Innovation, Knowledge, Learning, Market-driven, Product Management / Marketing, Techology | Tagged: , , , | 7 Comments »

Five factors of leadership

Posted on May 1, 2008 by Michael Ray Hopkin

I’ve stated before that product managers have to be leaders (in the true sense of the word) because they have the responsibility on their shoulders to get products out the door on time, with high quality and under budget. The kicker – and the reason they must be leaders – is the people they rely [...]

Filed under: Integrity, Knowledge, Leadership, Learning, Product Management / Marketing, Team Building, Trust | Tagged: , , , , , , | 8 Comments »

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