Savvy product managers not only understand their customers, but also their potential (non-) customers. Finding and getting time with potential customers can be tricky. They do not have an established relationship with you or your company and may not even know anything about the company. However, they typically gather and associate with the same people [...]
Filed under: Knowledge, Market-driven, Product Management / Marketing | Tagged: business success, buyers, customers, potential customers, roadmap, trade show | 2 Comments »
Lead on Purpose: How Product Managers Lead Teams to Success
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