New ideas for product features and functionality come from many sources: customers, analysts, non-customers, sales reps, developers…the list goes on. Product managers carry a huge responsibility for gathering and promoting the right requirements for their products at the right time and for the right reasons. An important goal of product managers is to make a [...]
Filed under: Leadership, Market-driven, Product Management / Marketing, Team Building | Tagged: custmomers, measure, positive impact, requirements, requirements management, strategic, success | Leave a Comment »
