Lead on Purpose

I’ve been thinking about the importance of problem statements lately. Well-written problem statements help product managers communicate both the difficulty faced in the market and the potential reward for solving the problems. If you stop and think about it you’ll see that problems are actually opportunities. New features, new products and even new industries spring [...]

Filed under: Leadership, Product Management / Marketing | Tagged: Communication, ideas, opportunities, problem solving, problem statements, product requirements | 2 Comments »