Phil Myers co-authored the book Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs. In the book, the term “resonator” is defined as a product or service that so perfectly solves a problem that the the market feels compelled to buy it. The book illustrates how the Tuned In process works for big [...]
Filed under: Leadership, Market-driven, Product Management / Marketing | Tagged: Dr. Paul, Live on Purpose, Phil Myers, podcast, tuned in | 2 Comments »
Lead on Purpose: How Product Managers Lead Teams to Success
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