Lead on Purpose

Phil Myers co-authored the book Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs. In the book, the term “resonator”  is defined as a product or service that so perfectly solves a problem that the the market feels compelled to buy it. The book illustrates how the Tuned In process works for big [...]

Filed under: Leadership, Market-driven, Product Management / Marketing | Tagged: Dr. Paul, Live on Purpose, Phil Myers, podcast, tuned in | 2 Comments »