My good friend Saeed wrote a great post on why Product Management is everything! He makes this claim based on a Harvard Business Review article written in 1991 by Regis McKenna called Marketing is Everything. Saeed does a great job describing how the claims McKenna made, about marketing, really pointed to product management; specifically technology-based [...]
Filed under: Market-driven, Product Management / Marketing, Techology | Tagged: competition, customers, Harvard Business Review, Marketing, Regis McKenna, technology | 2 Comments »
Lead on Purpose: How Product Managers Lead Teams to Success
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