Conversion-poor companies, as defined in The Innovation Value Chain, most often generate good ideas but they do not screen or develop the ideas properly. Great ideas often die in the budget process due to fear of the unknown. Managers hesitate to take risks and instead emphasize the incremental and certain, not the novel. The inability [...]
Filed under: Product Management / Marketing, Trust | Tagged: conversion-poor, features, ideas, products, requirements, seed money, services, venture funds | Leave a Comment »
