How well do you know the markets your products serve? What methods do you employ to gather market inputs? Does your market sensing process measure up? Market Sensing is the process of gaining a profound understanding of the market by capturing market input such as enhancement requests, win/loss reports, analyst reports, market research, competitive analysis, [...]
Filed under: Learning, Market-driven, Product Management / Marketing | Tagged: market input, market sensing, opportunity | 1 Comment »
Lead on Purpose: How Product Managers Lead Teams to Success
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