What is the most important role in a company? That question has been debated endlessly, and as the idiom goes, the “jury is still out.” If you think about this question not from the perspective of the role, but from the perspective of the outcome, you start to shape opinions that at least get you [...]
Filed under: Leadership, Market-driven, Product Management / Marketing, Techology | Tagged: Marketing, products, sales, services | 2 Comments »

Lead on Purpose: How Product Managers Lead Teams to Success
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