A common practice in marketing and product management (and other disciplines) is to create personas to capture behaviors, patterns, goals, skills, attitudes and environment of people. The personas — though fictitious in nature — represent potential buyers and users of their products; they guide professionals to design the right products for the right people at [...]
Filed under: Leadership, Learning, Product Management / Marketing, Purpose | Tagged: adapter, buyer persona, persistent, personas, products, success | Leave a Comment »
Lead on Purpose: How Product Managers Lead Teams to Success
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