Lead on Purpose

Promoting Leadership Principles in Product Management

Creating value in 2011

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Every New Year brings new opportunities. Something about turning over the calendar causes people to take a hard look at what they can do to improve on their current situation. Ultimately, we all want to create more value — for ourselves, for the organizations we associate with and for the people we care about. 

The word value has many meanings. The one most applicable to this discussion is “relative worth, merit or importance.” The more we improve in these areas, the more value we create. Our efforts will build over time and improve our self-confidence. Now that we’re off and running in 2011, let’s explore a few ways to increase our value:

  • Improve skills and knowledge: Instead of hunkering down and running below the radar, take specific actions to improve your skills. Look for opportunities for training. Read books. Read blogs. Make an effort to learn new skills and practice them as much as you can in your current job. Remember these cogent words of Eric Hoffer: “In a time of drastic change it is the learners who inherit the future. The learned usually find themselves equipped to live in a world that no longer exists.”
  • Help others: One of the best antidotes to self-pity and fear is to help other people. When you make the effort to assist someone else to become better at what they do, you become better yourself. When you help others your confidence grows and you increase your value to those around you.
  • Develop trust: People naturally want to surround themselves with people they trust. Developing trust takes time and consistent effort. Trust goes two ways: you need to behave in such a way that people will trust you will do what you say. And equally important, you need to trust others. Developing relationships of trust increases your value.
  • Believe in yourself: As your skills increase, you gain more confidence; you begin to understand your significance to your organization. Trials and difficult circumstances can diminish these feelings, but they should not. Believing in yourself, your skills, and your ability to succeed — without becoming arrogant — is a good thing. Confidence is key. Never forget the people who have helped you increase your value along the way.
  • Work yourself out of the job: This one may not make sense at face value. If you work yourself out of the current job, what will you do? The idea is to work effectively and close the loop on what you are doing. Think in terms of projects: each one has a beginning and an end. You plan what you are going to do, work at it and when it’s finished you move on to the next project. When your project is successful, it’s easier to land the next project. Jobs are the same way. Make your work so effective and make it run so well that anyone could step in and take over. As you do that you will automatically make yourself more valuable to your company, and they will have no choice but to promote you or find something more challenging for you to do.
If you’ve been hunkered down over the past year, don’t be afraid to get out of your comfort zone in 2011. Let’s get out there and create value!


The Product Management Perspective: Jim Holland has a great article about making 2011 the year of product management. As a product manager you are in a unique position to create value. The PM role lends itself to working with many people in different parts of the company and with customers and others external to the organization. Practicing the five actions listed above will increase your value to your company and accelerate your career growth. And when you work yourself out of the product management position, perhaps you’ll find yourself in an executive seat.

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One thought on “Creating value in 2011

  1. A lot of people lack confidence to make that first step. Without that nudge to get going people remain stagnant. It usually doesn’t take much to overcome stagnation. Once the first step towards achieving success is taken, the subsequent steps gets easier.

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