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Promoting Leadership Principles in Product Management

Six Principles of Persuasion for Leaders

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Guest post by Brad Zomick

There is no worse feeling then when you are trying to lead a group and no one on the team is taking you seriously. Nobody listening to you makes it difficult, or even impossible, to achieve your shared goal. With these short principles of persuasion, we hope to put those experiences in the past.

Many studies have been done about the science of persuasion, and Robert Cialdini is perhaps one of the most respected experts in the field. He has distilled persuasion in to 6 principles that have been widely adopted in the field of marketing. Today we are going see how to apply these skills to real-world situations to master the art of leadership.

Principle #1 – Reciprocity

This one goes back to the golden rule, “Do unto others as you would want them to do unto you.” Regardless of your rank and command, if you want to earn the respect of those around you, you need give respect first, and do it in a personal and if possible unexpected way. Next time one of your employees does a good job, let them know it. Go above and beyond verbal recognition. Simply put, to get a lot, you have to give a little.

Principle #2 – Scarcity

It is human nature to desire things that are available in limited quantities and the less there is, the more people want it. It can be applied to the respect and rewards that are directed to employees. If you are going to be rewarding your employees with tangible items, set up a system where the reward is limited and certain goals need to be met to achieve them.

Another application of scarcity is through communication. For instance, when you are assigning a task or responsibility, make it sound unique and exciting and stress what your employees stand to lose from not getting involved.

Principle #3 – Authority

You can command the authority of your employees with two tactics beyond your formal job title. If you are the boss, dress like it. Make sure your outfit is clean, ironed and appropriate for your work environment. If you have the appearance of authority, it is more likely people will respond favorably to your requests.

You should also be knowledgeable about the company and your role within it. Your knowledge will speak for itself. You will slowly gain authority without ever asking for it.

Principle #4 – Consistency

People find comfort in commitment. As a leader, you often are seeking and asking for commitment from constituents, but you need to lead by example first, and give voluntary, active, and public commitments. Show your employees that you are reliable and in turn you can expect the same from them.

Principle #5 – Liking

People are more likely to oblige requests from people they like and know well, and we tend to like those who are similar and those who give compliments, and cooperate well. As a leader, you should strive to get to know your employees. Learn about them and find common bonds.

Principle #6 – Consensus

When we are unsure we look to the actions and behavior of others guide our decision making process.  A leader can use this in two ways. When trying to get a team member to do something, you can refer to the herd mentality, implying that everyone does it the way you suggest, or make the person feel included by approaching them individually to request they join the team.

Conclusion

No doubt we can all see many missed opportunities in the work place where a simple gesture or rewording of a sentence could have improved the outcome of situation. Let those bygones be bygones and move forward with Robert Cialdini’s six principles of persuasion, which are timeless soft skills that any leader can use regardless of the size or type of organization. Practice these principles and you will not only become a better leader but you will earn the respect of your colleagues, team members, and superiors. The best part is they will not only respect you, but like you too. What’s not to like about that!

This is a guest post by Brad Zomick from SkilledUp.com – the leading source of reviews, ratings and deals on online courses, with over 50,000 courses from over 200 providers available in every subject. Find online courses at SkilledUp.com to get skills and get ahead, and visit us on Facebook and Twitter.


The Product Management Perspective: The principles discussed above apply nicely to product management. Look for ways to lead with consistency and consensus, and your products – and the customers that use them – will reap the benefits.

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2 thoughts on “Six Principles of Persuasion for Leaders

  1. Pingback: Six Principles of Persuasion for Leaders | People Discovery

  2. Pingback: Leadership Principles – Volume 2 | The Huttlin Navigator

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