Forward progress

A key axiom for today’s leaders is that forward progress comes through hard work and persistence. This applies not only to your progress as a leader, but also to the progress of the people you lead. The ups and downs of daily interaction can inspire or drain, depending on your attitude and perseverance. To make [...]

Book Review: Find Your Great Work

“No one ever says: ‘My life’s just too interesting, too stimulating, too provocative, too fulfilling, too engaging…’” All things we do fit into three categories:

Bad work: A waste of time, energy and life. Doing it once is one time too many.
Good work: The familiar, useful, productive work you do and do well.
Great work: The work [...]

From idea to strategy

Every product and service we have today was once an idea. Even the most basic items did not exist before someone (or ones) came up with an impression of a product or service that would be useful in some way. When you stop and think about it, the number of incredible products and services available [...]

Spreading your ideas — World Wide Rave

How do you spread your ideas and get people truly excited about buying your products and services? In his new book World Wide Rave, David Meerman Scott tells us how to start a movement and create ideas that spread. Here are the Rules of the Rave:

Nobody cares about your products (except you)
No coercion required
Lose control
Put [...]

Podcast: The New Rules of Marketing and PR

A few months back I wrote a post about the best-selling book The New Rules of Marketing and PR by David Meerman Scott. David is a thought leadership and viral marketing strategist. He has written several ebooks that have been downloaded hundreds of thousands of times. He teaches people how to get noticed online through [...]

Leader or manager?

Almost every organization has managers; people who are responsible for maintaining the structure of the organization and who focus on the bottom line. They are typically responsible for the day-to-day efforts and errands, and keep things moving along. Having great managers is critical to the success of any organization.
Most organizations also have leaders. They are [...]

Accidental Branding

Why do some few brands take off like a rocket while many (most we’ve never heard of) never leave the ground? A new book that expounds on this question will be released this week. The title is Accidental Branding: How Ordinary People Build Extraordinary Brands by David Vinjamuri.
In Accidental Branding, David profiles the leaders of [...]

The future of social media

When I hear the words “social media” I think of sites like Facebook, MySpace and YouTube. Each has gained notoriety that comes with a huge following.
My view of the future of social media was changed yesterday afternoon. I am at the Von.x conference in San Jose this week and attended a panel discussion about the [...]

Good to Great

I’m certain everyone who reads this blog has at least heard about Good to Great by Jim Collins. This is perhaps one of the clearest, best written books about how great people have done amazing things to catapult companies into prominence. The companies in this study that went from good to great are Abbot Laboratories, [...]

Fire, aim, ready

I listened to a great podcast today on Dr. Paul’s Live on Purpose Radio podcast series. He interviewed Shaye Larsen, the founder of IdeaOrbit.com. They discussed a lot of cool things, but the thing that impressed me the most was Shaye’s description of and discussion about the concept of “fire, aim, ready.” We are all [...]