Lean startup, lean company

Posted on December 12, 2011 by Michael Ray Hopkin

“I explained the theory of the Lean Startup, repeating my definition: an organization designed to create new products and services under conditions of extreme uncertainty.” This definition comes from Eric Ries, author of The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. As the title indicates, the book’s content is [...]

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Book Review: The Coming Jobs War

Posted on October 8, 2011 by Michael Ray Hopkin

“If you were to ask me ‘From all your research, what is the best predictor of new jobs?’ my answer would always be new customers.” Jim Clifton, chairman of Gallup and author of The Coming Jobs War: What every leader must know about the future of job creation, says that what everyone wants is a [...]

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Book Review: Here Comes Everybody

Posted on June 14, 2010 by Michael Ray Hopkin

“Revolution doesn’t happen when society adopts new technologies–it happens when society adopts new behaviors.” Clay Shirky, author of the book Here Comes Everybody: The Power of Organizing Without Organizations, provides an eye-opening look at how technology is changing the way we think, work and live. The book helped me understand more clearly how the Internet has changed [...]

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Addressing the cause

Posted on August 12, 2009 by Michael Ray Hopkin

I’m away this week, so I “pre-loaded” my blog with a link to a great post. Too often we deal with the symptoms of a problem instead of dealing with the problem head-on; Seth Godin calls this “bear shaving.” If you are spinning your wheels and not making the progress you desire, perhaps you are [...]

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Forward progress

Posted on June 22, 2009 by Michael Ray Hopkin

A key axiom for today’s leaders is that forward progress comes through hard work and persistence. This applies not only to your progress as a leader, but also to the progress of the people you lead. The ups and downs of daily interaction can inspire or drain, depending on your attitude and perseverance. To make [...]

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Book Review: Find Your Great Work

Posted on June 6, 2009 by Michael Ray Hopkin

“No one ever says: ‘My life’s just too interesting, too stimulating, too provocative, too fulfilling, too engaging…’” All things we do fit into three categories: Bad work: A waste of time, energy and life. Doing it once is one time too many. Good work: The familiar, useful, productive work you do and do well. Great [...]

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From idea to strategy

Posted on May 12, 2009 by Michael Ray Hopkin

Every product and service we have today was once an idea. Even the most basic items did not exist before someone (or ones) came up with an impression of a product or service that would be useful in some way. When you stop and think about it, the number of incredible products and services available [...]

Filed under: Innovation, Knowledge, Leadership, Market-driven, Product Management / Marketing | Tagged: , , , , , | 3 Comments »

Spreading your ideas — World Wide Rave

Posted on February 23, 2009 by Michael Ray Hopkin

How do you spread your ideas and get people truly excited about buying your products and services? In his new book World Wide Rave, David Meerman Scott tells us how to start a movement and create ideas that spread. Here are the Rules of the Rave: Nobody cares about your products (except you) No coercion [...]

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Podcast: The New Rules of Marketing and PR

Posted on May 7, 2008 by Michael Ray Hopkin

A few months back I wrote a post about the best-selling book The New Rules of Marketing and PR by David Meerman Scott. David is a thought leadership and viral marketing strategist. He has written several ebooks that have been downloaded hundreds of thousands of times. He teaches people how to get noticed online through [...]

Filed under: Innovation, Knowledge, Learning, Market-driven, Product Management / Marketing, Techology | Tagged: , , , | 7 Comments »

Leader or manager?

Posted on April 10, 2008 by Michael Ray Hopkin

Almost every organization has managers; people who are responsible for maintaining the structure of the organization and who focus on the bottom line. They are typically responsible for the day-to-day efforts and errands, and keep things moving along. Having great managers is critical to the success of any organization. Most organizations also have leaders. They [...]

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