Accidental Branding

Why do some few brands take off like a rocket while many (most we’ve never heard of) never leave the ground? A new book that expounds on this question will be released this week. The title is Accidental Branding: How Ordinary People Build Extraordinary Brands by David Vinjamuri. In Accidental Branding, David profiles the leaders [...]

The future of social media

When I hear the words “social media” I think of sites like Facebook, MySpace and YouTube. Each has gained notoriety that comes with a huge following. My view of the future of social media was changed yesterday afternoon. I am at the Von.x conference in San Jose this week and attended a panel discussion about [...]

Good to Great

I’m certain everyone who reads this blog has at least heard about Good to Great by Jim Collins. This is perhaps one of the clearest, best written books about how great people have done amazing things to catapult companies into prominence. The companies in this study that went from good to great are Abbot Laboratories, [...]

Fire, aim, ready

I listened to a great podcast today on Dr. Paul’s Live on Purpose Radio podcast series. He interviewed Shaye Larsen, the founder of IdeaOrbit.com. They discussed a lot of cool things, but the thing that impressed me the most was Shaye’s description of and discussion about the concept of “fire, aim, ready.” We are all [...]

Follow

Get every new post delivered to your Inbox.

Join 1,326 other followers