Posted on June 14, 2010 by Michael Ray Hopkin
“Revolution doesn’t happen when society adopts new technologies–it happens when society adopts new behaviors.” Clay Shirky, author of the book Here Comes Everybody: The Power of Organizing Without Organizations, provides an eye-opening look at how technology is changing the way we think, work and live. The book helped me understand more clearly how the Internet has changed [...]
Filed under: Innovation, Market-driven, Product Management / Marketing, Techology | Tagged: behavior, Clay Shirky, invention, social media | Leave a Comment »
Posted on February 22, 2010 by Michael Ray Hopkin
Everyone wants to succeed, but where does success start? We all have a deep desire to move forward and see our dream become reality, but how do we make it happen? The venerable “Dean of Personal Development,” Earl Nightingale, put it in these terms: “Success can be defined as the progressive realization of a worthy ideal.” In [...]
Filed under: Knowledge, Leadership, Market-driven, Product Management / Marketing | Tagged: Earl Nightingale, goals, market research, progress, success | Leave a Comment »
Posted on September 2, 2009 by Michael Ray Hopkin
One of the most intriguing online personalities is the Cranky Product Manager. For those of you not familiar with the Cranky PM, she is “a fictional product management professional at a fictional enterprise software vendor named DysfunctoSoft.” She blogs about what she calls “fictional stories” of product management and product marketing professionals. The stories are [...]
Filed under: Leadership, Market-driven, Product Management / Marketing | Tagged: Cranky Product Manager, entrepreneurship, Leadership, sales | 1 Comment »
Posted on August 29, 2009 by Michael Ray Hopkin
The famous Nike advertising campaign taught us to just do it! When an opportunity arises, it’s a wise person who takes advantage. Why does it seem so difficult, so risky at times to jump at new opportunities? Perhaps it’s the fear of what we might lose or what might happen if we take a risk. [...]
Filed under: Leadership, Learning, Market-driven | Tagged: appreciation, Dr. Wayne Dyer, Nike, opportunity | 1 Comment »
Posted on August 17, 2009 by Michael Ray Hopkin
Today’s post comes from Jim Holland. Jim’s passion is enabling product marketing teams. With a lifetime of experience, he has a fresh and unique perspective in guiding and managing product teams and has a knack for sensing markets, synthesizing ideas and turning them into reality. Enjoy the post and don’t hesitate to tweet your comments [...]
Filed under: Market-driven, Product Management / Marketing | Tagged: crop dusting, Jim Holland, market sensing | 1 Comment »
Posted on August 11, 2009 by Michael Ray Hopkin
I’m away this week, so I “pre-loaded” my blog with a link to a great post. One of the best ways to learn about what we do wrong or right in selling our products is to talk with the people who tried to buy them, either successfully or not. Steve Johnson shares valuable information on [...]
Filed under: Market-driven, Product Management / Marketing | Tagged: Steve Johnson, Win/Loss Analysis | Leave a Comment »
Posted on August 6, 2009 by Michael Ray Hopkin
One of the more difficult tasks for a company is launching new products. Quite often much emphasis is placed on designing and developing products, and the actual launch goes unplanned (or under-planned) until it’s too late. What problems have you faced when trying to launch a new product? What effect did it have on the [...]
Filed under: Market-driven, Product Management / Marketing | Tagged: Cornell University, methodology, product launch | 1 Comment »
Posted on July 29, 2009 by Michael Ray Hopkin
Rarely do I make specific product recommendations at Lead on Purpose. However, five weeks ago I purchased an iPhone 3GS (granted, I’m not an early adopter) and the experience has been phenomenal. In only a few short weeks I have come to depend on its functionality for my work in product management and product marketing. [...]
Filed under: Market-driven, Product Management / Marketing, Techology | Tagged: applications, conversations, iPhone, mobile, requirements | 9 Comments »
Posted on July 10, 2009 by Michael Ray Hopkin
What is required to create a successful business? The answer to this question varies greatly depending on experience, industry and many other factors. Achieving business success seems highly complex at face value. However, the principles that lead to success are not necessarily complex or difficult. When you focus on the right areas and create a [...]
Filed under: Integrity, Knowledge, Leadership, Market-driven, Product Management / Marketing, Team Building | Tagged: Lee Iacocca, people, principles, products, profits, success | 2 Comments »
