I’m out camping in the mountains this week, far away from the connected world, so I “pre-loaded” my blogging gun with a link to a great post.
Today’s link comes from David Meerman Scott at Web Ink Now. David writes about Steve Cohen who positions himself as the “Millionaire’s Magician.” With his new positioning, Steve was [...]
Filed under: Market-driven | Tagged: David Meerman Scott, positioning, Steve Cohen, success | Leave a Comment »
Leadership, by its nature, involves being out in front, cutting a trail through difficult surroundings and confronting problems as they arise. Leaders spot opportunities and through the combination of market evidence and intuition pursue the right course for themselves and their organizations. They figuratively walk ahead and make sure the surrounding conditions are suitable for [...]
Filed under: Integrity, Knowledge, Leadership, Market-driven, Product Management / Marketing, Trust | Tagged: confronting problems, courage, humility, Integrity, intuition, market evidence, opportunities | 3 Comments »
What is the most important role in a company? That question has been debated endlessly, and as the idiom goes, the “jury is still out.”
If you think about this question not from the perspective of the role, but from the perspective of the outcome, you start to shape opinions that at least get you closer [...]
Filed under: Leadership, Market-driven, Product Management / Marketing, Techology | Tagged: Marketing, products, sales, services | 2 Comments »
Announcing the Utah Product Management Association (UPMA): If you live in the Utah (USA) area we would love to have you join us for this upcoming event. If you live outside of the Utah area (which admittedly applies to most of you) please help us spread the word to any friends, colleagues or contacts you [...]
Filed under: Market-driven, Product Management / Marketing | Tagged: education, Glen Mella, networking, product management, Professional Association, UPMA, Utah, Utah PMA | Leave a Comment »
How do you spread your ideas and get people truly excited about buying your products and services? In his new book World Wide Rave, David Meerman Scott tells us how to start a movement and create ideas that spread. Here are the Rules of the Rave:
Nobody cares about your products (except you)
No coercion required
Lose control
Put [...]
Filed under: Innovation, Market-driven, Product Management / Marketing | Tagged: David Meerman Scott, spreading ideas, triggers, World Wide Rave | 5 Comments »
Is the discipline of product management relevant outside the sphere of technology products? How big does a company have to grow before it needs a product manager? Do organizations that create products — but do not sell them — need product management? My answers: yes, one and yes respectively. The following recent experiences illustrate my [...]
Filed under: Market-driven, Product Management / Marketing, Purpose, Techology | Tagged: market insight, market sensing, success, technology, understanding | 4 Comments »
Great leaders share ideas. They often speak at conferences and similar events where they communicate their successes and give their audience ideas for their own path to success. I’ve noticed an interesting trend: great leaders share their ideas for free. They give their customers advice on how to improve their companies; they give individuals advice [...]
Filed under: Knowledge, Leadership, Learning, Market-driven, Product Management / Marketing, Purpose | Tagged: service, sharing, value | 2 Comments »
