The famous Nike advertising campaign taught us to just do it! When an opportunity arises, it’s a wise person who takes advantage. Why does it seem so difficult, so risky at times to jump at new opportunities? Perhaps it’s the fear of what we might lose or what might happen if we take a risk. [...]
Filed under: Leadership, Learning, Market-driven | Tagged: appreciation, Dr. Wayne Dyer, Nike, opportunity | 1 Comment »
Today’s post comes from Jim Holland. Jim’s passion is enabling product marketing teams. With a lifetime of experience, he has a fresh and unique perspective in guiding and managing product teams and has a knack for sensing markets, synthesizing ideas and turning them into reality. Enjoy the post and don’t hesitate to tweet your comments [...]
Filed under: Market-driven, Product Management / Marketing | Tagged: crop dusting, Jim Holland, market sensing | 2 Comments »
I’m away this week, so I “pre-loaded” my blog with a link to a great post. One of the best ways to learn about what we do wrong or right in selling our products is to talk with the people who tried to buy them, either successfully or not. Steve Johnson shares valuable information on [...]
Filed under: Market-driven, Product Management / Marketing | Tagged: Steve Johnson, Win/Loss Analysis | Leave a Comment »
One of the more difficult tasks for a company is launching new products. Quite often much emphasis is placed on designing and developing products, and the actual launch goes unplanned (or under-planned) until it’s too late. What problems have you faced when trying to launch a new product? What effect did it have on the [...]
Filed under: Market-driven, Product Management / Marketing | Tagged: Cornell University, methodology, product launch | 1 Comment »
Rarely do I make specific product recommendations at Lead on Purpose. However, five weeks ago I purchased an iPhone 3GS (granted, I’m not an early adopter) and the experience has been phenomenal. In only a few short weeks I have come to depend on its functionality for my work in product management and product marketing. [...]
Filed under: Market-driven, Product Management / Marketing, Techology | Tagged: applications, conversations, iPhone, mobile, requirements | 9 Comments »
What is required to create a successful business? The answer to this question varies greatly depending on experience, industry and many other factors. Achieving business success seems highly complex at face value. However, the principles that lead to success are not necessarily complex or difficult. When you focus on the right areas and create a [...]
Filed under: Integrity, Knowledge, Leadership, Market-driven, Product Management / Marketing, Team Building | Tagged: Lee Iacocca, people, principles, products, profits, success | 2 Comments »
I’m out camping in the mountains this week, far away from the connected world, so I “pre-loaded” my blogging gun with a link to a great post. Today’s link comes from David Meerman Scott at Web Ink Now. David writes about Steve Cohen who positions himself as the “Millionaire’s Magician.” With his new positioning, Steve [...]
Filed under: Market-driven | Tagged: David Meerman Scott, positioning, Steve Cohen, success | Leave a Comment »
Leadership, by its nature, involves being out in front, cutting a trail through difficult surroundings and confronting problems as they arise. Leaders spot opportunities and through the combination of market evidence and intuition pursue the right course for themselves and their organizations. They figuratively walk ahead and make sure the surrounding conditions are suitable for [...]
Filed under: Integrity, Knowledge, Leadership, Market-driven, Product Management / Marketing, Trust | Tagged: confronting problems, courage, humility, Integrity, intuition, market evidence, opportunities | 3 Comments »
Lead on Purpose: How Product Managers Lead Teams to Success
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