Lead on Purpose

Promoting Leadership Principles in Product Management


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How do you win the war for talent?

Guest post by Sarah Sladek

About 40 years ago, shortly after the Baby Boomers (1946-1964) were born, demographers and industry leaders realized that someday this generation of 78 million Americans would retire and the nation would experience a shortage of experienced and knowledgeable talent.

Alas, the time has come.

We’re on the brink of the largest shift in human capital in history and we’re still not prepared. The U.S. Bureau of Labor Statistics predicts Generation Y (1982-1995) will become the majority of the workforce in 2015. It’s high time to start preparing for and developing the next generation of talent.

With almost every company out there expecting to lose a significant portion of their employee base through retirements, competition among employers is likely to heat up, making the recruitment and retention of talented workers considerably more difficult.

Want to win the war for talent? Here’s what your company needs to do to engage the next generation now. Continue reading


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How to lead with integrity

One of the most important characteristics of leadership is integrity. Integrity means you are true to your word in all you do and people can trust you because you do what you say.

The word integrity has deep meaning and is often intermingled with words like honesty and truthfulness. It connotes a deep commitment to do the right thing for the right reason, regardless of the circumstances. People who live with integrity are incorruptible and incapable of breaking the trust of those who have confided in them. Every human is born with a conscience and therefore the ability to know right from wrong. Choosing the right, regardless of the consequences, is the hallmark of integrity.

In a recent Forbes article, Karl Moore and Chatham Sullivan discuss what integrity means and why it’s so important:

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How leaders harness innovation to out think competitors

“We’ve entered a new era. Call it the age of imagination, ideation, conceptualization, creativity, innovation—take your pick. Creativity, mental flexibility, and collaboration have displaced one-dimensional intelligence and isolated determination as core ingredients of a competitive advantage.”

Out ThinkIn his book OUT THINK: How Innovative Leaders Drive Exceptional Outcomes, author Shawn Hunter synthesizes a set of what he calls “truths in emerging innovative leadership practices” that help companies generate value in the form of innovative products and services. The volatility of the current economy—which he calls ‘marketquake’—demands that organizations become agile in order to survive.

In the book, Hunter explains a series of ten processes that comprise the ‘Out Think’ journey:

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How leaders create happy customers and great results

How do leaders create sustained growth and make an obvious improvement to the bottom line of their company? Is it really possible for one (or a few) people to make a major difference in the results of a big organization? The answer, of course, is ‘yes’—if they take the right approach.

When leaders engage with their employees and gain their trust, the employees in turn provide a positive experience for the customers. Delighted by their experience, customers come back. They not only come back, they tell their friends who buy products and services. The bottom line grows and, if practiced consistently over time, the company has long-term, sustained growth.

Michael Hyatt describes how influential leaders improve customer focus and make a major difference: Continue reading


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How do you build the right culture in your company?

People in countries, organizations and companies tend to behave in similar ways. The term culture has come to represent this idea: the way people think, behave or work. The culture of a company can have a major effect on the value—in terms of products and services—that a company provides to its customers.

A recent Gallup study analyzed data from more than 30,000 employees in various industries to determine what characteristics led to companies creating a high-performance culture that improves top- and bottom-line business metrics. The analysis revealed six crucial components on which companies should focus: Continue reading


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Do you show gratitude?

No matter what you are facing in life right now, there are things for which you can (and absolutely should) be grateful. Showing gratitude to others helps you see the world as a better place and move forward more effectively during the tough times. You should be thankful for the people who make your life better. Albert Schweitzer said it well: “Sometimes our light goes out, but is blown into flame by another human being. Each of us owes deepest thanks to those who have rekindled this light.”

Leaders know their success depends on the united efforts of others. Showing gratitude will make you a more effective leader and will strengthen you in the following ways: Continue reading


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Why companies win by building relationships

For too many companies, business-to-business (B2B) customer engagement is dismally low. In most cases the people running the business don’t recognize the disengagement and don’t see it as a problem.

In his article B2B’s Win by Building Relationships, Not Selling on Price, author Marco Nink gives the following insight on the importance of building customer relationships:

Competing on price is a losing strategy, and Gallup research shows it’s an unnecessary one. B2B companies are more likely to be successful and secure in their customer relationships if they help their customers succeed. The more a B2B company helps its customers perform, the more essential it becomes. That kind of customer impact transforms B2B companies from vendors into vital partners.

To make a difference for your customers you need to help them improve performance and achieve their goals. Building solid relationships will not only help customers improve their performance, but will also increase their commitment to you. Listen to their feedback and build connections with the factors that drive their business.

Here are three simple tools that great leaders use to improve their working relationships:

  1. Listen: Leaders let other people talk and they pay attention to what they’re saying. They remove anything that would distract from their conversations and focus on what people are trying to convey.
  2. Understand: They appreciate what other people do and value their feedback. They know that taking the time to understand where people are coming from will pay dividends in the long run.
  3. Acknowledge: Leaders acknowledge the contributions of others. They are quick to give credit to others for their successes. They know that customers will be more motivated to use their products and provide value if they acknowledge their contributions.

Are you building effective relationships with your customers?


The Product Management Perspective: To effectively lead the product development efforts, product managers must build meaningful relationships with their customers. Listen to them, learn from them, put their feedback into the appropriate context, then move forward and make decisions that will improve the value of your products.

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