Lead on Purpose

Promoting Leadership Principles in Product Management


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How do you reduce the customer churn rate?

Guest post by Ryan Harrison

SaaS (software as a service) sales teams often focus on bringing in new clients; however, they often miss the key fact that existing clients pay more dividends in the long run. The blog ForEntrepreneurs.com reports that 5-30 percent of a business’ revenue comes from the initial sale. Renewals and upsells account for the other 70-95 percent. Businesses that struggle with a high churn rate lose out on these compound dividends.

Churn rate measures the number of customers leaving a business over a specified period of time. For any business with a subscriber-based service model, churn rate can mean the difference between profit and bankruptcy. Continue reading


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How to Become Successful in Business

Guest post by Sarah Brooks

Successful business leaders emerge from a variety of circumstances, each finding a unique path to the top. But the cream of the crop shows some similarities across its members. Certain habits lead to success in business. Whether you work for yourself or an employer, these five tips will help you succeed in business: Continue reading


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How do you build the right culture in your company?

People in countries, organizations and companies tend to behave in similar ways. The term culture has come to represent this idea: the way people think, behave or work. The culture of a company can have a major effect on the value—in terms of products and services—that a company provides to its customers.

A recent Gallup study analyzed data from more than 30,000 employees in various industries to determine what characteristics led to companies creating a high-performance culture that improves top- and bottom-line business metrics. The analysis revealed six crucial components on which companies should focus: Continue reading


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How to invest in yourself

Now that the hype of the New Year is behind us it’s a bit easier to look forward through a more realistic lens. Many resolution and goal-setting plans exist, and in that late December period, the number of offers can make your head spin. That’s why I like to get past the holidays so that I can think more clearly about my focus for the next year.  The following resources are making a noticeable difference for me this year and I want to recommend them for your consideration: Continue reading


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Do you show gratitude?

No matter what you are facing in life right now, there are things for which you can (and absolutely should) be grateful. Showing gratitude to others helps you see the world as a better place and move forward more effectively during the tough times. You should be thankful for the people who make your life better. Albert Schweitzer said it well: “Sometimes our light goes out, but is blown into flame by another human being. Each of us owes deepest thanks to those who have rekindled this light.”

Leaders know their success depends on the united efforts of others. Showing gratitude will make you a more effective leader and will strengthen you in the following ways: Continue reading


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Why leaders need a long-term vision

Why are you in business? What drives your daily activities—your long-term vision or making the numbers this quarter? If you’re a board member, do you incentivize your executives to make a long-term contribution for the company or to keep the shareholders happy this quarter? If these questions cause you any discomfort, your priorities might be out-of-line with your core values.

In a recent interview with McKinsey & Company, Bill George—Harvard Business School professor and former Medtronic CEO—said the following: Anyone who’s willing to postpone the long-term strategies to make the short-term numbers is in route to going out of business.

In the full interview—Bill George on rethinking capitalism—Mr. George discusses important topics including insisting on the long term, managing expectations and creating lasting value. I recommend you spend a few minutes listening to Bill’s interview; it’s well worth your time.


The Product Management Perspective: One of the key aspects of product management is creating a long-term vision for a product/portfolio. Some are uncomfortable putting too much effort in looking to the future because things change. The core of this discomfort is not so much that things might change, as it is that they will be perceived as being wrong.

Don’t let the possibility that you’ll be wrong stop you from looking towards the future. Regardless of whether you end up right or wrong (or anywhere in between), the efforts you put into planning for the future will pay off. You will learn things you would have missed had you not tried. Be the leader—the CEO—of your product and create a long-term vision of how it will create value for your customers.

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