When times are good, communicating with customers is easy. Travel budgets are typically flush with cash, optimism abounds and your desire to discuss company direction is high. However, in difficult times one of the first things to drop off in many companies is customer interaction. Whether because of budget cuts or the more serious problem [...]
Filed under: Trust | Tagged: Communication, customer visits, customers, optimism | 2 Comments »
In today’s language the term “service provider” is often used generally to describe the company or organization from whom you get your Internet, phone and/or TV service. The emphasis seems to be on ‘provider’ not ‘service.’ It seems, in many cases, the service providers have forgotten the importance of providing service to their customers. They [...]
Filed under: Leadership, Product Management / Marketing, Techology | Tagged: customers, Internet, positive attitude, service, service provider | Leave a Comment »
Just because you port or transition your product (software, hardware, etc.) to a model that is new/up-and-coming/exciting/proven/<fill in the blank>/ you have no guarantee it will succeed; technology is not enough to make a mediocre idea succeed. You must understand the market. If your product or idea is not what potential customers are looking it [...]
Filed under: Leadership, Market-driven, Product Management / Marketing, Techology | Tagged: customers, SaaS, success, understanding | 1 Comment »
My good friend Saeed wrote a great post on why Product Management is everything! He makes this claim based on a Harvard Business Review article written in 1991 by Regis McKenna called Marketing is Everything. Saeed does a great job describing how the claims McKenna made, about marketing, really pointed to product management; specifically technology-based [...]
Filed under: Market-driven, Product Management / Marketing, Techology | Tagged: competition, customers, Harvard Business Review, Marketing, Regis McKenna, technology | 2 Comments »
Knowing the market and understanding customers requires getting out of the office. You need to listen to the people who are in the trenches using your product or perhaps your competitor’s products. Understanding their needs, their pains, their ideas for doing things better help product managers tune into the market. After all, it’s the people [...]
Filed under: Knowledge, Product Management / Marketing | Tagged: customers, market, product direction | Leave a Comment »
I recently wrote a post about the great new book Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs. This book has wide application to different types of organizations, markets and individuals. Anyone looking for ways to improve their success will be well-served by reading and applying the principles in Tuned In. I [...]
Filed under: Knowledge, Leadership, Learning, Market-driven, Product Management / Marketing, Team Building, Trust | Tagged: confidence, customers, decisions, motivation, potential customers, principles, product direction, resonator, roadmap, success, tuned in | 1 Comment »
Savvy product managers not only understand their customers, but also their potential (non-) customers. Finding and getting time with potential customers can be tricky. They do not have an established relationship with you or your company and may not even know anything about the company. However, they typically gather and associate with the same people [...]
Filed under: Knowledge, Market-driven, Product Management / Marketing | Tagged: business success, buyers, customers, potential customers, roadmap, trade show | 2 Comments »
Lead on Purpose: How Product Managers Lead Teams to Success
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