What are you doing to create value for your organization? What significance do you bring to the table? As a leader, how do you inspire your people to give their best to your cause? Take a minute to answer these questions. The following quote from The Artist Farm links earning money to creating value: Next time [...]
Filed under: Leadership | Tagged: expert, market sensing, value, wealth | 3 Comments »
Today’s post comes from Jim Holland. Jim’s passion is enabling product marketing teams. With a lifetime of experience, he has a fresh and unique perspective in guiding and managing product teams and has a knack for sensing markets, synthesizing ideas and turning them into reality. Enjoy the post and don’t hesitate to tweet your comments [...]
Filed under: Market-driven, Product Management / Marketing | Tagged: crop dusting, Jim Holland, market sensing | 2 Comments »
Previous posts have discussed the word ‘value’ as a verb — the act of appreciating, respecting or esteeming others. However, when it comes to providing value, words like worth, importance or significance apply. What are you doing to provide value to your organization? What significance do you bring to the table? As a leader, how [...]
Filed under: Leadership, Purpose | Tagged: appreciation, Art Petty, market sensing, respect, significance, value, worth | Leave a Comment »
Is the discipline of product management relevant outside the sphere of technology products? How big does a company have to grow before it needs a product manager? Do organizations that create products — but do not sell them — need product management? My answers: yes, one and yes respectively. The following recent experiences illustrate my [...]
Filed under: Market-driven, Product Management / Marketing, Purpose, Techology | Tagged: market insight, market sensing, success, technology, understanding | 4 Comments »
How well do you know the markets your products serve? What methods do you employ to gather market inputs? Does your market sensing process measure up? Market Sensing is the process of gaining a profound understanding of the market by capturing market input such as enhancement requests, win/loss reports, analyst reports, market research, competitive analysis, [...]
Filed under: Learning, Market-driven, Product Management / Marketing | Tagged: market input, market sensing, opportunity | 1 Comment »
Think about someone for whom you have a tremendous amount of respect. What are the characteristics that draw you to that person? Most likely he or she has the ability to plow through difficult circumstances and come out on top; to learn from mistakes and create successful outputs. Successful people solve problems and create opportunities. [...]
Filed under: Leadership, Learning, Product Management / Marketing | Tagged: market sensing, opportunities, problem statements, Thomas Edison | 2 Comments »
A recent post introduced the concept of market sensing as the process of gaining a profound understanding of the market. To truly succeed you need to get customers, or more importantly potential customers, so excited about what you offer they will want to pay you for your products and services. To do this you must [...]
Filed under: Leadership, Product Management / Marketing | Tagged: market sensing, products, services, webinar | Leave a Comment »
Lead on Purpose: How Product Managers Lead Teams to Success
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