At the most basic level, a product’s success is measured by how well it sells in the market and the profit it brings to the company. A company’s success is ultimately a roll-up of all products and services selling for a profit. This seems straight forward, and yet in my experience company leaders too often [...]
Filed under: Leadership, Market-driven, Product Management / Marketing, Techology, Trust | Tagged: confidence, market, product design, product direction, product launch, products, profits, success | Leave a Comment »
I picked up the book The Sticking Point Solution: 9 Ways to Move Your Business From Stagnation to Stunning Growth In Tough Economic Times by Jay Abraham to give me something to read on a flight today. Given the book’s title I wasn’t sure what to expect (‘sticking point’ and ‘stagnation’ are not words I [...]
Filed under: Leadership, Trust | Tagged: brand equity, humility, Jay Abraham, market, position, relationships, research, service, trusted advisor | Leave a Comment »
Product managers are the messengers to the market for their companies. In the latest episode of the Product Management Pulse podcast I interview Steve Johnson, a top thought-leader in product management. Through his years of experience as a software developer, SE, sales rep and then product manager, Steve has gained a deep understanding of technology [...]
Filed under: Product Management / Marketing, Techology | Tagged: market, podcast, product management podcast, Product Management Pulse, Steve Johnson | Leave a Comment »
Thanks to Dan for pointing me to this video about the fast pace of change. It takes about 5 minutes and will cause you to think differently about the world we live in. Hold on tight and pay attention! — The Product Management Perspective: The world of product management is changing too. Just when you [...]
Filed under: Learning, Market-driven, Product Management / Marketing, Techology | Tagged: buyer persona, change, engaged, Eric Hoffer, market, product | 4 Comments »
Knowing the market and understanding customers requires getting out of the office. You need to listen to the people who are in the trenches using your product or perhaps your competitor’s products. Understanding their needs, their pains, their ideas for doing things better help product managers tune into the market. After all, it’s the people [...]
Filed under: Knowledge, Product Management / Marketing | Tagged: customers, market, product direction | Leave a Comment »
Though the role of product manager differs from one company to the next, most product managers I know believe they drive the strategy for their products. I suppose in most cases they do. Strategic product managers spend time understanding the market and directing product activities toward meeting those activities. CEOs and other executives don’t always [...]
Filed under: Leadership, Learning, Market-driven, Product Management / Marketing, Team Building | Tagged: market, pragmatic, product manager, strategy | Leave a Comment »
Lead on Purpose: How Product Managers Lead Teams to Success
z-Alltop
Twitter
