I’ve been thinking lately about how to motivate people and inspire them to step up, to take action, to do great things. I see so much opportunity for people, and yet so little motivation to make a difference.
So what is the root cause of the lack of inspirational leadership? Too many people are afraid to take a risk, to step outside of their comfort zone, to do anything that makes them feel uncomfortable. The focus on what they can do within their comfort zone, not on why they do it and why they can make a difference.
Simon Sinek describes this beautifully in a famous TED talk: “People don’t buy what you do, they buy why you do it.” The goal is to do business with people who believe what you believe, to sell to people who believe what you believe. Continue reading