How do leaders create sustained growth and make an obvious improvement to the bottom line of their company? Is it really possible for one (or a few) people to make a major difference in the results of a big organization? The answer, of course, is ‘yes’—if they take the right approach.
When leaders engage with their employees and gain their trust, the employees in turn provide a positive experience for the customers. Delighted by their experience, customers come back. They not only come back, they tell their friends who buy products and services. The bottom line grows and, if practiced consistently over time, the company has long-term, sustained growth.