How to Foster Productive Communication with Employees

Guest post by Diane Pierre-Louis

The best leaders are nearly always excellent communicators. Clear and productive communication between management and staff is a great stage-setter for a successful and rewarding workplace environment. Whether you feel that you’re already communicating well with your employees or know this is an area that needs polishing, it’s always wise to review some common-sense strategies.

Listen with Intent

The art of meaningful listening requires effort and practice, but it is well worth the effort in the end. Generally, most of us are pretty lousy listeners. Although we might keep our mouths shut, we’re mostly likely just biding our time until the other person is finished and we can have our say. We think we know what our conversation partner will say next, so we plan our responses, which means we are not honestly listening. How can we possibly understand what someone means if our attention is silently focused elsewhere? Pay attention and be an active listener. And whatever you do, don’t interrupt.

Pay Attention to Tone and Body Language 

Body language is often more telling than the words that leave our mouth. As you’re listening to your employee, be an active observer as well as an attentive listener. Body language experts assert that 90% of how we communicate is nonverbal, so what we do with our body and facial expressions are as powerful as the words we speak. Practice using open body language that indicates you are receptive and willing to enter into a healthy conversation. This can include leaving your arms by your sides instead of crossing them and leaning slightly toward the speaker.

Tone of voice is also important. Unless we listen to recordings of ourselves regularly, it’s hard for us to relate to how our voice sounds. Be aware that your voice may indicate how tired, stressed, bored or irritated you are – even if your words indicate otherwise.

Follow up on Conversations

Don’t depart from a meeting without restating what you just heard. That will go a long way to eliminating the possibility of misunderstandings. Also, get into the habit of sending a quick email recapping what was discussed in a meeting or other work-related gathering. Often, employees bring up questions or concerns during a meeting, so a prompt follow-up addressing those issues is a valuable communication tool that lets your staff know you were listening and that you care.

Great leaders know that a company’s fortunes will rise and fall on the contributions of its employees. Creating an environment that promotes open communication among all employees and supervisors will foster the trust and collaboration necessary for long-term success.

Diane Pierre-Louis is a writer for Bisk Education and covers a variety of topics related to higher education and the workplace, including effective leadership and conflict management.


The Product Management Perspective: One of the best ways to show customers you care about them is to truly listen to them. Too often product managers hear the words coming out of a customer’s mouth and immediately start talking about how their product will solve the problem, rather than listening to find the root of the problem and seeking answers. Most product managers understand that customers are not always right. However, it is always in your best interest to listen to them and understand what they are saying.

Leadership and accountability

In today’s world too many people avoid accountability for their actions. When things go wrong they find someone or something else to blame. Look around you…I’m sure you’ll see examples.

Too often leaders of organizations take the credit when things go well, but they find ways to avoid responsibility when they get unexpected results. This behavior will not work in the long-term; accountability is too important for leaders avoid. They need to make every decision with the resolution that no matter what the outcome, they will take responsibility for the results.

So what does ‘accountability’ look like? Leadership expert and author Michael Hyatt summed it up nicely in his article How Real Leaders Demonstrate Accountability:

First and foremost, it means that you accept responsibility for the outcomes expected of you—both good and bad. You don’t blame others. And you don’t blame the external environment. There are always things you could have done—or still can do—to change the outcome.

In the article Mr. Hyatt gives a great example of a leader truly stepping up to his accountability (pay particular attention to the opening paragraph in the summary report).

Leaders will not succeed in the long run if they are not accountable in their personal lives. My friend and mentor Dr. Paul Jenkins is the expert in personal accountability. In his recent video he describes two paradigms that shape individual’s lives. Watch this video – it will change your life for the better:

Take responsibility for your actions. Be accountable as an individual and as a leader. I promise you will achieve more success in everything you do.


The Product Management Perspective: The way in which product managers see their world – their ‘paradigm’ – influences their effectiveness as a leader. They can take the ‘victim’ approach or the ‘agent/hero’ approach. If they blame others and wonder why things don’t work out, they are taking the victim approach. If they take accountability for their actions and do whatever it takes to succeed, they become agents of positive change. They become heroes to those whom they lead. Not ‘hero’ in the sense of super heroes, but in the sense of someone who does more than they are expected (and probably paid) to do.

Three characteristics of great leaders

If you want to be a great leader, you have to be a great follower. All the great leaders I have studied talk about the people who encouraged and inspired them to do great things. In almost every case, it wasn’t just one person who inspired them; it was a number of people. You will find some level of the following three characteristics in all great leaders:

  1. They study successful people: They have devoted significant time and energy to studying great leaders of the past and present. They take careful note of the results that have made others successful and find ways to incorporate the learning into their daily life.
  2. They take direction: Great leaders are willing to take direction from others. The ‘others’ could be a spouse, a boss or a religious leader. The interesting thing is that it doesn’t matter; they respect others and are willing to listen and take direction. They learn to trust in guidance outside themselves.
  3. They are humble: Most great leaders, both past and present, are humble, unassuming people. By ‘humble’ I do not mean weak or simple, but modest and self-effacing. They have a way of inspiring greatness in others while not drawing attention to their own successes. They look for ways to help others build confidence and find happiness in the successes of the people they help.

Think & Grow RichI can think of many leaders (past and present) who embody these characteristics in their lives. Napoleon Hill exemplifies a leader who was a great follower. He studied the lives of successful people for more than 20 years and compiled his findings in the book Think and Grow Rich.

He coined phrases like “thoughts are things” and “the mastermind” and quotes such as “whatever the mind of a man can conceive and believe, it can achieve.” The interesting thing about Hill’s success as a leader was that he did not set out to become a leader. He humbly agreed to a challenge by Andrew Carnegie to learn about his secret and take it to the world. In part because of his willingness to be a follower (and a learner) he became a world-renowned author and leader.

Who are some of the great leaders you look up to? Do they exhibit these characteristics?


The Product Management Perspective: As the product manager you are on the front line for your products. You carry a huge responsibility for their success. Read about and study successful people (both inside and outside of PM). Be humble and open to taking direction from others. Incorporate these characteristics into your behavior and you will find increased success with your products.

Leadership and collaboration

When you consider that success includes all the important aspects of life in aggregate, the most successful people focus first and foremost on making other people successful. They collaborate with others. When an opportunity arises they first consider its implications on the people they lead and the people they care about. When a problem surfaces they don’t panic and start pointing fingers; they work with the team until things are right again.

In a humorous and insightful article titled “The Princess Bride”: Movie or Mini-MBA? author Jim Foxworthy takes eight quotes from this classic movie and applies them product management. The first one relates nicely to leadership and collaboration:

“You rush a miracle man, you get rotten miracles.” The lead engineer says the product will miss the release date by six months. You may want to strangle this person, but keep this quote in mind. You’ve got to collaborate with your counterparts in development, because what they do isn’t immediate. It’s not throwing a light switch.

Too often we get in a hurry and forget to work with those who can help us the most. Take the time to listen. Make sure you understand every situation before you make decisions. Work effectively with others and your success will accelerate up and to the right.


The Product Management Perspective: Product managers have to collaborate with many teams. None is more important than development…the folks who are building your products. You have to work with them, you have to be patient, and you have to be a team player. Take time to listen, look for ways negotiate and come to an agreement.

Three leadership questions

As another year comes to a close and a new year is on the horizon, it’s natural to look back at how things went in the past year and resolve to do better in the next. Here are three questions to ponder as you prepare to lead on purpose in 2013:

What are you doing to build trust with those you lead?

Building trust is a critical factor in leading others to success. Trust is a two-way street: you need to live and act so that others can trust you, and you need to trust others to do what they say they’ll do. Randy Conley points out a key factor in building trust: “Repairing broken trust can be a long and arduous process, and the best way to build trust with others is to not break it in the first place.”

How will you influence those you lead?

Great leaders have an uncanny ability to influence others. It’s important to focus your influence in positive areas that will build others. As Mike Myatt said in a recent post, “A leader simply operates at their best when they understand their ability to influence is much more fruitful than their ability to control.”

Are you confident in your ability to succeed?

Acting with confidence can feel like walking a tightrope: if you have too much of it you come off as cocky or arrogant, if have too little you’re seen as passive or weak. Yet developing confidence is a defining key to success. “Act confident even when you feel the opposite. If you know that you can look like a confident, capable person, eventually you’ll start to feel it, too.” This is just one of many excellent ideas on unleashing your inner confidence by Lolly Daskal.

While not all encompassing, spending time answering these questions – and taking steps to improve based on your answers – will get you off to a great start in 2013.


The Product Management Perspective: Leadership in product management is developed over time; however, certain skills accelerate that development. Building trust, exercising positive influence and showing confidence are key skills for developing successful products. Spend time developing these attributes and you will reap the rewards.

Five Years of Leading on Purpose

Tomorrow marks the five-year anniversary of the day I started Lead on Purpose. It all started because of an invitation to publish an article in The Pragmatic Marketer (Jan 2008). I wanted an outlet to write about how you can lead regardless of your position or title. Five years has flown by and blogging has become a part of my life.

Writing this blog has been a great learning experience for me. On this anniversary I want to share a few of the key lessons I’ve learned about blogging and life:

Keep it short: Say what you want to say in a few words as possible. (I haven’t always done this.)

Leaders are learners: Take advantage of every opportunity you have to learn new things.

Producers prosper: Those who work hard to build, design, create or imagine new things are called “producers” and they always prosper.

Relationships are key. Spend time building relationships with family, friends and coworkers. Leadership is a relationship.

Trust is vital: Gaining and keeping the trust of those with whom you interact is vital to your success.

Lead with integrity: If you want to enjoy more success in life, live with integrity, lead with integrity.

Many thanks to all of you, the readers, and a special thank you goes to those who have actively participated through comments and guest posts. Here’s to another five years!


The Product Management Perspective: I love product management! I’ve spent the last 12 years working in product management in one form or another. Interacting with you – the product management professionals of the world – is what keeps me going, encourages me to continue writing and stokes the flames that make learning and growing so satisfying.

Three Keys to Product Management Success

As product managers you have a significant responsibility for the success of your company. It’s easy to get bogged down in the countless tasks that are thrown your way every day. With all the meetings, floods of email, and requirements to manage, the thought of spending time on areas of strategic focus can seem overwhelming. However, with planning and a little effort you can make the difference. Start by focusing on three simple, yet powerful, keys to success:

  1. Know your market: Get a clear understanding of the market where your products compete, and work diligently to stay out in front of new trends and technologies. Make customer calls and customer visits often. Work with the sales team; understand how they sell your products. Know what works. Know the weaknesses of the products (and take action to correct them). Understand why people pay (or don’t pay) for your products. Be the voice of the customer to your company.
  1. Provide clear direction: One of your key directives as a product manager is to provide clear direction to the engineering/development teams. Spend the time to write understandable and timely requirements and prioritize them effectively. Provide solid product design (with the help of good designers). Give clear direction and project confidence and your full support to the work the engineering is doing. Earn their trust. Inspire them to do great things. “Have their backs” with the rest of the company (i.e. be their outspoken supporter).
  1. Launch successfully: You are in a unique position to facilitate successful product launches. Start with a tight, focused beta program; learn from the testers and change accordingly. Help product marketing set the proper tone for the launch by understanding the new product’s strengths. Work in tandem with the customer support teams to monitor product acceptance and make changes where necessary. Work with the sales team to make sure they understand the new product and hit the ground running when it releases. After a successful launch, monitor the product’s uptake and financials and make sure it continues to succeed. This, of course, loops back to knowing your market and making sure your product meets the needs of the people in your market.

These three practices cover the most important bases for creating successful products. You should plan time to focus on these elements on a daily and weekly basis. If you are in a leadership position in product management, take time to evaluate your team and make sure they are focusing on these key practices that will lead to product success.


The Product Management Perspective: see above

What is Strategic Leadership?

Guest post by Sarah Rawson

Throughout the ages, leaders and followers alike have wondered whether the process of leadership depends on inborn traits or whether it can be taught. Great leaders are either born or trained. Still, some people who strive for leadership never quite achieve it. This leads many people to believe that there must be some factors out of a person’s control.

For people who fear that they were not born a leader, hope is not lost. Leadership skills can be taught. Through education and the learning of new leadership strategies, people can understand what it takes to lead a group. Strategic leadership is particularly popular as a concept in emerging businesses, or any business looking for a competitive advantage. Through strategic leadership, a leader can guide a group or company through transitions, suggest creative yet practical ideas, see the big picture, and build relationships with other teams and organizations.

What is different about strategic leadership?
In general, a leader gives directions, organizes, and delegates. But a strategic leader does all of the above with a core focus on strategy. Businesses without long-term goals, a clear strategy and good communication between departments struggle to thrive. With strategic leaders in your company, who have achieved a strategic leadership education, you can ensure your company thrives instead of being forced to grow without a strategy. Operating without clear strategy could ultimately leave you with the potential to be doomed to failure. Strategic leaders must be able to select talent and encourage people in their teams to learn and grow each year through developing additional skills in line with the company strategy, taking on challenging tasks in order to increase their on-the-job education, and so on.

Leaders that Change the Game
Kevin Panozza started a SalesForce in Australia out of the ashes of a failed airline he used to work for. Starting with just 10 staff, he built the company into over 5000 staff in just 12 years, serving various high profile clients. Where call centers are notoriously known for their low morale and high staff turnover, Kevin decided to follow a non traditional strategy with regards to his employees. He ditched the corporate dress code and formalities and created a casual yet focused and staff-centered work environment, which vastly contributed to staff morale and the success of his company.

Steve Jobs is another strategic leader who’s absence was sorely felt when he originally left Apple. On his return the whole climate changed, and the company returned to regain it’s coveted position. Larry Page and Sergey Brin also took Google to great heights by employing strategic leadership. Furthermore, what all the above-mentioned leaders had in common is that they were never shy of bringing in speakers and coaches to train their staff, to push them further and to foster a culture of leaders within their respective organizations.

Can anyone be a strategic leader?
While you might not be what some people consider a natural-born leader, you are still able to learn to be a strategic leader. Education in strategic leadership, including seminars, short courses, and even Master’s in Strategic Leadership programs, will enable you to succeed in leadership contexts. Your focus will be on creating value within the businesses or companies where you work – and not just monetarily, but in less tangible measures such as in talent and drive. If this sounds exciting, you have the potential to be a strategic leader.

What can you do with strategic leadership skills?
Once you have developed the capacity to lead while keeping the big picture in mind, these talents can be applied anywhere from the home to the largest businesses in the world. You’ll be a calmer and happier person when you are not concerned about your leadership skills. This will have the effect of relaxing your team, which can help them do better in their jobs. You will be able to encourage great performance out of people in all areas of life while ensuring everyone is in touch with what is going on.

How do you learn about strategic leadership?
Books and short courses only go so far. If you have completed an undergraduate education, you may wish to pursue this field as a way to lead or improve your leadership, learn about effective decision-making, and develop life skills applicable to other contexts. Even if you have been working full-time, you can go back to school.

Schools worldwide offer various forms of Master’s programs designed for career professionals who want to enhance their abilities. Strategic leadership skills are useful in all areas of your life, and by developing these skills you can grow as a professional and as a person.

Sarah Rawson is a freelance writer and is also studying for her MS in Strategic Management. Her articles appear on various higher education blogs.


The Product Management Perspective: Leadership is the key to successful product management. Eric Hoffer says it well: “In a time of drastic change it is the learners who inherit the future. The learned usually find themselves equipped to live in a world that no longer exists.” Always have a learning mindset. Be strategic in your role as product manager.

Leadership and Teamwork

Sports metaphors are everywhere in the workplace, but there’s no denying that the leadership and teamwork skills found in the sports setting teach important lessons. One approach to coaching that is rapidly gaining popularity is what is known as the Double-Goal Coaching Philosophy: emphasis is placed not only on winning, but also on team members’ learning and self-improvement.

In the world of business management, the game is played for keeps, but not all employees respond exclusively to a win-lose attitude. Follow these tips to promote a successful workplace that motivates team members and ultimately drives up productivity and profits.

Find out what motivates individuals

Monetary rewards are de rigeur in many competitive companies, but sometimes a bonus isn’t what motivates individuals. Perhaps it’s a little more time off, more responsibility, more rewarding work, or the chance to work collaboratively on a new project. You won’t know until you ask.

If you have a team, it’s important that they are able to work together – try some team building exercises such as lunches and other fun activities to ensure that there is a level of trust and respect between the various members of your team.

Avoid micromanaging

Nothing discourages initiative and strategic thinking like a hovering, critical manager. A middle ground can be maintained between complete freedom and micromanagement, but each employee requires a different balance. Getting to know your employees and the way that they work is essential. One useful exercise can be to do a Myers Briggs Type Indicator (MBTI) exercise with your team – this will allow you to identify strengths, weaknesses and different approaches to working life which will help you manage effectively.

Reward personal improvement

Do you want better employees? The best option is to encourage the ones you have. Not only does this approach build stronger workplace relationships, but it also gives employees a bigger stake in their own work, increasing levels of motivation. You could consider introducing ‘employee of the month’ systems or simply giving additional holiday time for overtime worked.

The Double-Goal Coaching Philosophy’s emphasis on being a leader that encourages personal development will not only build morale and motivation among your team, but benefit your bottom line, too.


The Product Management Perspective: As a product manager you have a major influence on all those responsible for creating, marketing and selling your products. While you do not manage those individuals, you can have a major effect on their productivity and success. By implementing these principles, you will find your work to be much more enjoyable and the outcome much more attractive.

Full disclosure: The ideas for this post were influenced by duedil.com.

Technology is not enough

Just because you port or transition your product (software, hardware, etc.) to a model that is new/up-and-coming/exciting/proven/<fill in the blank>/ you have no guarantee it will succeed; technology is not enough to make a mediocre idea succeed. You must understand the market. If your product or idea is not what potential customers are looking it does not matter what technology you use to roll it out. If the market you are seeking to service has no need for what you are rolling out, the technology irrelevant.

Software-as-a-Service (SaaS) is now a proven way of providing software to companies. SaaS is gaining increasing acceptance and viability for many software companies, and customers appreciate the fact that much of the work and worry of software management  is now handled by the vendor. However (and this is a BIG however), if the ideas you are promoting and selling as software are not needed in the market — i.e. if the software is not market-driven — porting it to SaaS (or any other model/technology) will not save it; in fact it will complicate it.

Last year Steve Johnson wrote an excellent article called Stop Perfuming the Pig that goes in-depth on this topic. Steve says: “No amount of perfume can overcome the stench of a technology product that people don’t need.” Amen. You have to understand the market and make sure the market needs what you are building.


The Product Management Perspective: These ideas fit squarely in the realm of product management; after all, the product manager is the voice of the market. One of (if not THE) most important responsibilities of a product manager is to have a profound understanding of the market, customers and potential customers his or her software targets. If you are not spending time doing market sensing, take a close look at where you are spending your time, clear up your calendar, and schedule time to understand the market. There are many effective ways to do this and they vary by industry, so you will need to figure out what works.The important thing is that you do it.

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