One of the keys to creating a successful product or business is customer satisfaction. They appreciate a great experience with a product or service and will not only reward you with their money they will tell their friends. Elliott Noss, whom I mentioned in a recent post, discussed this concept as it relates to imparting knowledge. He said the following (or something close to it): “You light your customers up with knowledge and they will buy more and more things, and they will feel good about.”

No matter what we do, we need to create a positive customer experience. If we exceed their expectations they will reward us handsomely.