Several weeks ago I ran across The Tuned In Calculator, a tool developed to grade blogs (and webs sites with RSS feed) on how tuned in they are to their audiences. It was developed based on principles promoted in the book Tuned In and scores sites on a 0 – 10 scale based on the language used on the blog. The more “I, we, me” focused language the lower the score. The more “you, your, their” and otherwise customer-focused language used, the higher the score.

After rating my blog with the calculator, and comparing them to others I read regularly, I decided it was time for an update. Consequently, over the past weekend I updated the About page to more clearly state the blog’s focus. I also added a more complete personal biography to give you a better idea who I am what drives me. I also added a Resources page and a Contact link. These new resources will more clearly set the focus moving forward.

I want to call out a few of the bloggers’ biographies from which I picked up ideas: Jeff Lash, Art Petty, Peter Ganza, Kirk Weisler, Dr. Paul Jenkins, Steve Johnson, Ivan Challif, David Meerman Scott, Stewart Rogers and Gopal Shenoy.

My blog has posts focusing on leadership and others directed at product management, with a number that focus on both. Moving forward it will continue to focus on leadership principles that are generally applicable, with a new summary feature called The Product Management Perspective, where I will apply the principles directly to product management.

Disclosure: As you’ll see in my bio, I’m now working with Ryma as a Product Management Consultant and now have a working relationship with Peter Ganza and Stewart Rogers. While I’m confident the ideas expressed in this blog are in concert with the Product Management View, the views and opinions are mine and the Lead on Purpose blog is independent.