Lead on Purpose

Promoting Leadership Principles in Product Management

Leaders’ focus

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Successful people are driven to increase their performance and expand their abilities. They understand the need to work hard in areas for which they have great passion.

Regardless of how many things you want to accomplish, you must focus on the most important and let other things — which in the right context may be very good things — go by the wayside. Tom Peters sheds an interesting perspective on focus with the following quote:

Leaders focus on the soft stuff — people, values, character, commitment, a cause. All of that was supposed to be too (indefinable) to count in business. Yet it’s the stuff that real leaders take care of first. That’s why leadership is an art, not a science.

What do you feel are the most important things you should focus on? Where is your time as a leader best spent? Please leave a comment and let’s have a conversation on how leaders can best focus their time and attention.


The Product Management Perspective: For product managers, ‘focus’ can seem fleeting at times. More than just about any role at any company, product management requires interaction with and touches into every other department in the company. Focusing on deliverables can seem futile. However, to the extent you focus on the ‘soft stuff’ suggested by Mr. Peters, you will find your ability to complete your work will improve and will hasten. Working effectively with others leads them to trust you and to work harder and more effectively for your cause.

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