Lead on Purpose

Promoting Leadership Principles in Product Management

Social media summit

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This past week I had the pleasure of attending a social media summit. This half-day event included three speakers: Mitch Joel, author of Six Pixels of Separation and Julien Smith and Chris Brogan, co-authors of Trust Agents. The presentations were excellent. I had the privilege of spending a few minutes talking with Chris; he was an absolute gentleman. Though the talks were fast and furious, I wrote as fast as I could on Twitter and wanted to share some of my thoughts with you:

From Chris’ talk:

  • @chrisbrogan giving a new presentation: mindset (babymind), business, currencies, trust
  • People who grew up on the “will click anything” web are poised for success – they’re not afraid of breaking things
  • most of us are in relationship businesses but we don’t know it
  • @chrisbrogan “community is my favorite business tool”
  • tell stories, use human interaction to get your message out
  • “stories sell things in a way your stupid copyright never will”
  • @chrisbrogan promotes others twelve times more than he promotes himself; when he needs help from others it comes immediately
  • blogging is @chrisbrogan ‘s way of letting people get into his head
  • One of the biggest mistakes we make on the web is we forget to ask about the ‘other person’
  • from @chrisbrogan “small, private communities are where some really cool things are going to happen in the next few years”
  • The real opportunity is to switch from “recipes” to “restaurants” – take the info you’re learning and put it to work to gain
  • 3 things to pay attention to: 1) mobile (not just a “Foursquare” checkin)
  • 3 things to pay attention to: 2) private networks/communities (cermo, others) – not Farmville
  • 3 things to pay attention to: 3) Social CRM – a real opportunity to get closer to both the dollar and the customer
  • a question to ask yourself: “how can I be helpful faster” @chrisbrogan
From Julien’s talk:
  • Quotes from @julien “The channel is forever” “controlling you future means controlling the channel”
  • “Build a network *before* you need it” “A network doesn’t just help you with jobs, it makes you happy”
  • Networks dissipate over time; you need to be consistently working to improve them over time
  • “Building a tribe is critical” you need to offer people a place where people gather and care – @julien
  • “pattern breaking” every time you create an emotional response people remember you
  • the Internet is the best (only?) place where you can convert social capital to monetary capital … @julien
  • @julien recommends the book Connected – http://amzn.to/aFCKU7
  • More from @julien: “be the lead goose” if you become the lead goose, everyone will follow you; you will help your network #leadership
Unfortunately I didn’t start taking notes during Mitch’s talk (he went first).

My #1 takeaway from the conference was this: the more you give to others and look out for their best interests, the more you’ll get back in return.

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