Why is trust important to job satisfaction? People prosper when they know their efforts are appreciated and their work is meaningful. They step up to greater challenges when they know someone has their back. They will go beyond what they thought they could do and have greater results when they know their work will be appreciated and rewarded. Building trust is the key to building a great team.
In their book The Leadership Challenge, authors James Kouzes and Barry Posner highlight the importance of trust in developing job satisfaction: “Trust is the most significant predictor of an individual’s satisfaction with their organization.” Building a culture of trust and collaboration provides incentive for growth, and fulfillment is a natural by-product. Kouzes and Posner give three actions you can take to foster trust and create satisfaction among your team members:
- Show trust to build trust: As the leader, be the first one to trust others. Disclose information about who you are and what you believe. Admit mistakes. Listen to others. Acknowledge the contributions of others. Create an environment where people will take risks and reward them for their efforts.
- Say ‘we,’ ask questions, listen and take advice: People accomplish great things when they collaborate with others. Talk in terms of ‘our’: our vision, our values, our goals, our plans, our actions, our achievements. Make sure people see themselves as part of a larger vision.
- Get people interacting: Get people interacting with you and with each other. Have informal one-on-one meetings regularly. Hold regular stand-up meetings each morning with your team. Ask questions that encourage people to talk about who they are and what they believe. Hold celebrations in public places and openly reward those who go above and beyond.
As a leader, make creating a culture of trust your highest priority. Go out of your way to connect with people you lead and they will go out of their way to do great things for you. Everyone involved will experience greater job satisfaction as a result.
The Product Management Perspective: Developing trust is a key factor of product leadership. Successful product managers know that trust is bi-directional: they work hard to make sure co-workers from other teams trust their direction and leadership. They also trust that team members will do what they have committed to do. Collaboration is the master skill that allows teams to function effectively. Trust promotes success, and successful people are happy and have high job satisfaction.