Lead on Purpose

Promoting Leadership Principles in Product Management

Does loving your job make you a better leader?

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I recently attended a keynote address by Dr. Craig Manning, sports performance coach and author of The Fearless Mind. He talked about how 10% of our brain is the conscious, and 90% is the subconscious. As we practice and perform, the things we learn in our conscious mind flow into our subconscious and result in our naturally doing what we train our mind to do.

What struck me the most was his emphasis on the importance of loving what you do, and focusing on what you love. That is the key to becoming great at your chosen vocation.

This experience made me think of a blog series I called The LOVE of Leadership. Here the word ‘love’ is used as an acronym that describes the behaviors that, if practiced, bring out the best in the people you lead:

As you strengthen these competencies—so they come out naturally from your subconscious—you will see a noticeable improvement in the success of your people and your organization.

To learn more about the science behind these powerful principles I highly recommend Dr. Manning’s book The Fearless Mind.


The Product Management Perspective: Most product managers I know love their job. This helps them work more effectively with people from other teams. Your love for your job and products will communicate a positive message to the teams you work with and the customers who use your products.

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