Lead on Purpose

Promoting Leadership Principles in Product Management


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How cloud is changing product management

Guest post by Mauricio Prinzlau

A product manager is generally considered to be leading the product, as if the product were a business by itself. The product manager holds responsibility for various aspects related to product management, including developing roadmaps and strategy, and coming up with feature definition for the product. The position may also include responsibilities for forecasting, marketing, profit and loss responsibilities. At its core, product management takes care of the entire gamut of activities related to managing requirements, gathering user feedback and making enhancements for a product.

Product management is a critical function due to the need to rapidly implement product features and refine them based on feedback. There are several ways in which the advent of the cloud is changing product management.

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3 strategies to lead your boss

Organizations are becoming flatter. Companies that once had deep hierarchies are flattening their corporate management.

CEOs, executives and other company leaders have so much on their plates these days they often don’t have time to get the best answers on how to proceed. Yet they do not always recognize that gap, and therefore proceed to tell you what to do next. Here is where your leadership comes into play…

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Developing influential leadership

How do you effectively motivate others to do their best work?

One of the keys to becoming an influential leader is learning the skills—you can practice every day—that will establish your leadership. Finding ways to get yourself, your colleagues and your teams aligned and focused will pay dividends as you move forward. The world needs more leaders.

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Combining Mindfulness, Value and Leading Edge Product Management

Guest post by Barry Libert

Mindfulness is all the rage in the leading management circles of the world.  Leaders from major corporations like Google, Microsoft and Aetna are all beginning the practice.  In fact, according to HBR, “Time Magazine recently put ‘The Mindfulness Revolution’ on its cover, which could either be seen as hyping the latest business fad, or as signaling a major change in the thinking of executive leaders.  I believe it’s the latter,” said Medtronic’s Bill George. But the question is not whether mindfulness will help leaders lead with purpose, but rather will it help them lead with clarity towards the ‘true north’ of value.

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5 reasons product managers need to embrace mobile marketing

Guest post by Sophorn Chhay

Mobile marketing isn’t only for the customer, it’s a viable avenue for product managers, advertisers and even sales floor assistants. If your brand needs to jump-start its product resourcing department, it’d better invest in mobile. Below, we examine the biggest reasons behind the business world’s shift to mobile marketing while making product management a priority.

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