Lead on Purpose

Promoting Leadership Principles in Product Management


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Product manager or product maker?

Titles have a way of morphing over time. In some cases, they improve and become more popular. At times, because of the acts of certain, often high-profile, individuals, titles can lose value.

When you think about the title ‘product manager’ how does it make you feel? Does it still hold the value it had when you first started learning about it? What about when you took your first job as a product manager—do you feel the same today as you did in those first days and weeks?

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Product Manager as CEO

Many product managers have begun their tenure with an up-and-coming company by hearing the phrase, “We want you to be the CEO of the product.” While many have argued the validity of this statement, it is something that every product manager should aspire to become, and that is what the market wants.

So how does one achieve this admirable and lofty goal? A startup company CTO explained this best: a product manager is someone who will stop at nothing, accept no excuses, take no prisoners, and make the product successful. The PM owns the product and is completely responsible for its success.

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Building trust with your customers

One of the key elements to business success is customer engagement. When you have customers that are excited about your products or services, your business grows and you prosper.

As good as it sounds (and you know this), building trust with your customer base is hard work. It takes effort and perseverance. It takes time. It’s an investment that will pay dividends if you give it the focus it needs.

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Why successful plans include a learning component

We’re almost done with the first month of 2017. Most statistics I’ve read about people who set new year’s resolutions show that more than half have already given up by this point in the year (in less than one month). Hopefully you’re not one them.

One of my perennial goals is increasing learning and applying what I learn to business and life. For years, learning has been a key component of every plan.

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How you know you have a winning product

In many ways, creating new technology based products and services has become much easier in recent years. With mobile apps, software as a service (SaaS) and other new tools, the cost of turning ideas into real products has significantly decreased. What has not changed is the significance of deeply understanding the market your product will serve.

What is the key to knowing you have a winning product?

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Launching winning products and services

One of the more difficult tasks for a company is launching new products and initiatives. It’s easier to focus on designing and building products than getting them successfully into the market.

Launching your new products and services is critical to the overall success of your organization. How do you launch that winning product?

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