Lead on Purpose

Promoting Leadership Principles in Product Management


Podcast: The New Rules of Marketing and PR

A few months back I wrote a post about the best-selling book The New Rules of Marketing and PR by David Meerman Scott. David is a thought leadership and viral marketing strategist. He has written several ebooks that have been downloaded hundreds of thousands of times. He teaches people how to get noticed online through creating information yourself and spreading the ideas or concepts to the world.

Yesterday I had the singular opportunity of participating in a podcast with David Meerman Scott. The podcast is part of Dr. Paul’s series called Live on Purpose Radio. We had a great conversation about the old rules of marketing, the New Rules of marketing, thought leadership, viral marketing and other important concepts such as making valuable content available for free. It was fun to participate and a great opportunity for me to ask questions and learn from the thought leader in viral marketing. Thank you David!

I encourage you to listen to the podcast and leave your comments about your successes with the New Rules of Marketing. You can download the podcast on iTunes or listen to it here: