Lead on Purpose

Promoting Leadership Principles in Product Management


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Building trust with your customers

One of the key elements to business success is customer engagement. When you have customers that are excited about your products or services, your business grows and you prosper.

As good as it sounds (and you know this), building trust with your customer base is hard work. It takes effort and perseverance. It takes time. It’s an investment that will pay dividends if you give it the focus it needs.

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How you know you have a winning product

In many ways, creating new technology based products and services has become much easier in recent years. With mobile apps, software as a service (SaaS) and other new tools, the cost of turning ideas into real products has significantly decreased. What has not changed is the significance of deeply understanding the market your product will serve.

What is the key to knowing you have a winning product?

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