Lead on Purpose

Promoting Leadership Principles in Product Management


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Messengers to the market

Product managers are the messengers to the market for their companies. In the latest episode of the Product Management Pulse podcast I interview Steve Johnson, a top thought-leader in product management. Through his years of experience as a software developer, SE, sales rep and then product manager, Steve has gained a deep understanding of technology products, from idea to release to success. Steve shares his experience in his typically humorous and instructive manner.

You can read about Steve’s latest ideas on his blog and download his eBook The Strategic Role of Product Management from his web site.

Please leave a comment and let me know what you think about this episode.


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New Podcast: Product Management Pulse

Product Management PulseI am pleased to announce the launch of my new podcast: Product Management Pulse! The Product Management Pulse podcast connects you with today’s thought leaders in Product Management, Product Marketing and other areas important to high-tech product development. The podcast, hosted by me, contains interviews with guests in a conversational-style setting, which brings out the latest trends in technology product management, helps you improve your effectiveness as a leader and promotes ideas that will increase your value as a product manager.

Please check out the first episode and let me know what you think. Leave a comment with ideas to improve the podcast. I am constantly searching for new guests; please let me know who you would like to listen to on a future episode (yourself included).

Note: I am setting up an iTunes feed to make it easy to get each episode when published. You can also link to the feed directly from the PMP blog.

 


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Podcast: Tuned In


Phil Myers co-authored the book Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs. In the book, the term “resonator”  is defined as a product or service that so perfectly solves a problem that the the market feels compelled to buy it. The book illustrates how the Tuned In process works for big companies, small companies, individuals, for-profit and not-for-profit organizations; the underlying principles are the same in any business.

Yesterday I had the singular opportunity of participating in a podcast with Phil. The podcast is part of Dr. Paul’s series called Live on Purpose Radio. We had a great conversation about what it takes to create a resonator, the six-step Tuned In Process and how anyone, in any type of organization can benefit by getting tuned in. It was fun to participate and a great opportunity for me to ask questions and learn from one of the tuned in experts.

Please listen to the podcast and leave your comments about your experience and successes with Tuned In organizations. You can download the podcast on iTunes or listen to it here:

Check out these additional resources:


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Podcast: The New Rules of Marketing and PR


A few months back I wrote a post about the best-selling book The New Rules of Marketing and PR by David Meerman Scott. David is a thought leadership and viral marketing strategist. He has written several ebooks that have been downloaded hundreds of thousands of times. He teaches people how to get noticed online through creating information yourself and spreading the ideas or concepts to the world.

Yesterday I had the singular opportunity of participating in a podcast with David Meerman Scott. The podcast is part of Dr. Paul’s series called Live on Purpose Radio. We had a great conversation about the old rules of marketing, the New Rules of marketing, thought leadership, viral marketing and other important concepts such as making valuable content available for free. It was fun to participate and a great opportunity for me to ask questions and learn from the thought leader in viral marketing. Thank you David!

I encourage you to listen to the podcast and leave your comments about your successes with the New Rules of Marketing. You can download the podcast on iTunes or listen to it here: