Lead on Purpose

Promoting Leadership Principles in Product Management

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How to take a new offering to market

We live in a great time where, in most of the world, you can invent a new product or service and—with the appropriate up-front work—earn money from the value it creates for customers. This is remarkable!

Creating new products and services, however, takes a lot of thinking and hard work—especially in the technology space. Coming up with an initial idea is often the easiest part of the entire process. Forming the plan and doing the work just to get your offering ready to sell is where the big effort rests. How do you take a new product or service to market?

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Personal branding

I’m out camping in the mountains this week, far away from the connected world, so I “pre-loaded” my blogging gun with a link to a great post.

Today’s link comes from David Meerman Scott at Web Ink Now. David writes about Steve Cohen who positions himself as the “Millionaire’s Magician.” With his new positioning, Steve was able to raise his private fees by 2,000%. Amazing! David does a great job of describing Steve’s path to success in a way you can relate to and through which you can see yourself achieving success in your niche. Read David’s post Positioning magic at the top end of the market. The video about Steve is also well worth watching.