Lead on Purpose

Promoting Leadership Principles in Product Management


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Why it’s important to think bigger, and play bigger

Creating great products and building successful companies takes a tremendous amount of work, insatiable initiative and a penchant for perseverance. It requires thinking differently than others think, and even differently than you have thought in the past.

To make big changes requires a whole new way of thinking, yet few college programs or study courses sow the seeds of innovation and creative thinking. You need to see the world differently, to think differently. To create winning products and companies you need to play bigger.

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Why it pays to show gratitude

No matter what we are facing in life right now, there are things for which we can, and should, express gratitude. The act of focusing on the good things helps us keep moving forward during the tough times. In the long run, it pays to both feel and express gratitude for others and the good things happening around you.

When asked how they set themselves up for success, the most common response from thirty well-known high achievers was expressing gratitude. Staying positive and having an attitude of gratitude are common practices of some of the most successful people in the world.

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Combining Mindfulness, Value and Leading Edge Product Management

Guest post by Barry Libert

Mindfulness is all the rage in the leading management circles of the world.  Leaders from major corporations like Google, Microsoft and Aetna are all beginning the practice.  In fact, according to HBR, “Time Magazine recently put ‘The Mindfulness Revolution’ on its cover, which could either be seen as hyping the latest business fad, or as signaling a major change in the thinking of executive leaders.  I believe it’s the latter,” said Medtronic’s Bill George. But the question is not whether mindfulness will help leaders lead with purpose, but rather will it help them lead with clarity towards the ‘true north’ of value.

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How to lead with integrity

One of the most important characteristics of leadership is integrity. Integrity means you are true to your word in all you do and people can trust you because you do what you say.

The word integrity has deep meaning and is often intermingled with words like honesty and truthfulness. It connotes a deep commitment to do the right thing for the right reason, regardless of the circumstances. People who live with integrity are incorruptible and incapable of breaking the trust of those who have confided in them. Every human is born with a conscience and therefore the ability to know right from wrong. Choosing the right, regardless of the consequences, is the hallmark of integrity.

In a recent Forbes article, Karl Moore and Chatham Sullivan discuss what integrity means and why it’s so important:

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How do you build the right culture in your company?

People in countries, organizations and companies tend to behave in similar ways. The term culture has come to represent this idea: the way people think, behave or work. The culture of a company can have a major effect on the value—in terms of products and services—that a company provides to its customers.

A recent Gallup study analyzed data from more than 30,000 employees in various industries to determine what characteristics led to companies creating a high-performance culture that improves top- and bottom-line business metrics. The analysis revealed six crucial components on which companies should focus: Continue reading


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Why leaders need a long-term vision

Why are you in business? What drives your daily activities—your long-term vision or making the numbers this quarter? If you’re a board member, do you incentivize your executives to make a long-term contribution for the company or to keep the shareholders happy this quarter? If these questions cause you any discomfort, your priorities might be out-of-line with your core values.

In a recent interview with McKinsey & Company, Bill George—Harvard Business School professor and former Medtronic CEO—said the following: Anyone who’s willing to postpone the long-term strategies to make the short-term numbers is in route to going out of business.

In the full interview—Bill George on rethinking capitalism—Mr. George discusses important topics including insisting on the long term, managing expectations and creating lasting value. I recommend you spend a few minutes listening to Bill’s interview; it’s well worth your time.


The Product Management Perspective: One of the key aspects of product management is creating a long-term vision for a product/portfolio. Some are uncomfortable putting too much effort in looking to the future because things change. The core of this discomfort is not so much that things might change, as it is that they will be perceived as being wrong.

Don’t let the possibility that you’ll be wrong stop you from looking towards the future. Regardless of whether you end up right or wrong (or anywhere in between), the efforts you put into planning for the future will pay off. You will learn things you would have missed had you not tried. Be the leader—the CEO—of your product and create a long-term vision of how it will create value for your customers.


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Why companies win by building relationships

For too many companies, business-to-business (B2B) customer engagement is dismally low. In most cases the people running the business don’t recognize the disengagement and don’t see it as a problem.

In his article B2B’s Win by Building Relationships, Not Selling on Price, author Marco Nink gives the following insight on the importance of building customer relationships:

Competing on price is a losing strategy, and Gallup research shows it’s an unnecessary one. B2B companies are more likely to be successful and secure in their customer relationships if they help their customers succeed. The more a B2B company helps its customers perform, the more essential it becomes. That kind of customer impact transforms B2B companies from vendors into vital partners.

To make a difference for your customers you need to help them improve performance and achieve their goals. Building solid relationships will not only help customers improve their performance, but will also increase their commitment to you. Listen to their feedback and build connections with the factors that drive their business.

Here are three simple tools that great leaders use to improve their working relationships:

  1. Listen: Leaders let other people talk and they pay attention to what they’re saying. They remove anything that would distract from their conversations and focus on what people are trying to convey.
  2. Understand: They appreciate what other people do and value their feedback. They know that taking the time to understand where people are coming from will pay dividends in the long run.
  3. Acknowledge: Leaders acknowledge the contributions of others. They are quick to give credit to others for their successes. They know that customers will be more motivated to use their products and provide value if they acknowledge their contributions.

Are you building effective relationships with your customers?


The Product Management Perspective: To effectively lead the product development efforts, product managers must build meaningful relationships with their customers. Listen to them, learn from them, put their feedback into the appropriate context, then move forward and make decisions that will improve the value of your products.