Lead on Purpose

Promoting Leadership Principles in Product Management


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Spreading your ideas — World Wide Rave

How do you spread your ideas and get people truly excited about buying your products and services? In his new book World Wide Rave, David Meerman Scott tells us how to start a movement and create ideas that spread. Here are the Rules of the Rave:

  • Nobody cares about your products (except you)
  • No coercion required
  • Lose control
  • Put down roots
  • Create triggers that encourage people to share
  • Point the world to your (virtual) doorstep

“You can trigger a World Wide Rave too — just create something valuable that people want to share and make it easy for them to do so.”

Without explicitly stating it, David demonstrates these ideas in a recent post. His books, videos and ebooks provide vehicles for spreading his ideas. Take a look at the video David created for his book launch:

How are you spreading your ideas?

Bonus: Can you find me in David’s video? (Hint: look for triggers)


The Product Management Perspective: David’s work (books, videos, ebooks, blogs, etc.) demonstrate many great methods to spreading ideas and inviting people to fall in love with your products. If your marketing teams are not using viral marketing and World Wide Raves, do your company a favor and spread these ideas internally, then work with your teams to spread your ideas to the world.