Guest post by John Izzo, PhD and Jeff Vanderwielen PhD

Today’s product managers wear many hats and are required to be motivators, counsellors, mentors, and enforcers. It’s difficult to balance competing job priorities and some leaders do a great job of truly engaging with their teams. And many others, despite their best efforts, manage to motivate the top performers but can’t seem to get the whole team rowing in the same direction. We found that to create a common goal, it’s vital to ramp up your purpose as an organization. Here, we will share from our book The Purpose Revolution: How Leaders Create Engagement and Competitive Advantage in an Age of Social Good  how to develop and polish your team purpose statement.

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