Many product managers have begun their tenure with an up-and-coming company by hearing the phrase, “We want you to be the CEO of the product.” While many have argued the validity of this statement, it is something that every product manager should aspire to become, and that is what the market wants.

So how does one achieve this admirable and lofty goal? A startup company CTO explained this best: a product manager is someone who will stop at nothing, accept no excuses, take no prisoners, and make the product successful. The PM owns the product and is completely responsible for its success.

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