A key focus of this blog—from its beginning—has been purpose. Leading on purpose, working with purpose; doing things intentionally, doing things for the right reason. Though topics have led in various directions, the core focus has been purpose.
A word closely tied with purpose is why. Thanks to Simon Sinek, the word ‘why’ has become much more powerful. We’ve learned that “people don’t buy what you do, they buy why you do it.”
Lead on Purpose 