Lead on Purpose

Promoting Leadership Principles in Product Management

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5 reasons product managers need to embrace mobile marketing

Guest post by Sophorn Chhay

Mobile marketing isn’t only for the customer, it’s a viable avenue for product managers, advertisers and even sales floor assistants. If your brand needs to jump-start its product resourcing department, it’d better invest in mobile. Below, we examine the biggest reasons behind the business world’s shift to mobile marketing while making product management a priority.

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