Lead on Purpose

Promoting Leadership Principles in Product Management

Podcast: Tuned In


Phil Myers co-authored the book Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs. In the book, the term “resonator”  is defined as a product or service that so perfectly solves a problem that the the market feels compelled to buy it. The book illustrates how the Tuned In process works for big companies, small companies, individuals, for-profit and not-for-profit organizations; the underlying principles are the same in any business.

Yesterday I had the singular opportunity of participating in a podcast with Phil. The podcast is part of Dr. Paul’s series called Live on Purpose Radio. We had a great conversation about what it takes to create a resonator, the six-step Tuned In Process and how anyone, in any type of organization can benefit by getting tuned in. It was fun to participate and a great opportunity for me to ask questions and learn from one of the tuned in experts.

Please listen to the podcast and leave your comments about your experience and successes with Tuned In organizations. You can download the podcast on iTunes or listen to it here:

Check out these additional resources:

2 thoughts on “Podcast: Tuned In

  1. Thanks for the mention of the Calculator! I’m working with the fine folks at Pragmatic to get the calculator up and running over at their site!

  2. Michael,

    Enjoyed the podcast and your coverage of Tuned In. Keep up your good work in this area. The convergence between your thought leadership in product management and what Dr. Paul delivers in the broader perspective of life coaching are exactly the kinds of skills that create authentic connections.


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