A recent post introduced the concept of market sensing as the process of gaining a profound understanding of the market. To truly succeed you need to get customers, or more importantly potential customers, so excited about what you offer they will want to pay you for your products and services. To do this you must have a deep understanding of your buyers.

If your organization succeeds at market sensing, congratulations! If market sensing is not a strength, you have an opportunity to learn tips and tricks from an industry leader. On Wednesday Jim Holland will present Market Sensing 201, the second in a Product Management View webinar series that focuses on helping you define a simple, repeatable process for understanding your market(s).

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The Product Management Perspective: The webinar will focus primarily on the application of market sensing to product management. Understanding the market is the first step to launching successful products. You will be well-served to participate in Jim’s webinar.

Disclosure: I work with Jim at Ryma Technology Solutions. Jim has tremendous experience and I am thrilled to be learning from him on a daily basis.