Lead on Purpose

Promoting Leadership Principles in Product Management

The LOVE of leadership


The English word ‘love’ has at least four different meanings: strong affection, warm attachment, attraction based on sexual feelings and a score of zero in tennis. Compared to many other languages, the English word ‘love’ is passive. The Greek word agapé (noun) describes a more unconditional love rooted in behavior toward others without regard to their due; more action-based than the English word. The Greek definition most closely describes the feelings and actions leaders engage in; the other meanings can no doubt be pursued on other blogs.

It might seem odd to speak of love in the context of leadership. However, if you have ever read or listened to any of the works of Steve Farber you will understand the connection. Several years back Steve released an audio book called Extreme Leadership: In Pursuit of the OS!M. In this excellent recording Steve delves into the details of what it means to be a leader. He describes extreme leadership as “the dynamic interplay of fear and love, two of the most powerful forces in the human experience.” Extreme leadership is something you choose on purpose, with the intent of accomplishing something beyond what most people are willing to do. As you consider the word love in this context you will come to appreciate its importance to leadership.

What does it mean to love the people you lead? What are the behaviors or actions you should practice to bring out the best in the people you lead? After listening to Steve’s Extreme Leadership and contemplating what I have observed in leaders, I developed an acronym that embodies the actions necessary to cultivate positive behaviors that lead to successful results. These concepts are not new but are hopefully organized in a way that will be easy to remember and use in your daily activities. The acronym LOVE stands for the following actions:

  • L – Listen
  • O – Observe
  • V – Value
  • E – Experience

These attributes promote a healthy environment and motivate people to their best and most productive activities.

Rather than writing an extremely long blog post to address these actions thoroughly, I will deal with each individually in upcoming posts, and will include the links to each post here. Please leave your comments and let me know the attributes you have seen in great leaders.


The LOVE of leadership: Listen

The LOVE of leadership: Observe

The LOVE of leadership: Value

The LOVE of Leadership: Experience

The Product Management Perspective: Product managers need to love their team and customers. Sure, it sounds weird, but in the context of the way love is described above, it makes perfect sense. You need to spend time with the people in development, sales, operations and other groups that share responsibility for the success of your products. You need to value your customers, work to understand their needs and anticipate their future buying habits (this applies to non-customers as well). The efforts you put forth and the actions you take will send a strong message to others about who you really are as the product manager and how you feel about them.

7 thoughts on “The LOVE of leadership

  1. Pingback: The LOVE of leadership: Listen « Lead on Purpose

  2. Pingback: The LOVE of leadership: Observe « Lead on Purpose

  3. Pingback: The LOVE of leadership: Value « Lead on Purpose

  4. Pingback: The LOVE of leadership: Experience « Lead on Purpose

  5. Pingback: Providing value « Lead on Purpose

  6. Pingback: Does loving your job make you a better leader? | Lead on Purpose

  7. Pingback: Does loving your job make you a better leader? | The Power Of Subconscious Mind

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s