Lead on Purpose

Promoting Leadership Principles in Product Management

Win with Win/Loss analysis

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I’m away this week, so I “pre-loaded” my blog with a link to a great post.

One of the best ways to learn about what we do wrong or right in selling our products is to talk with the people who tried to buy them, either successfully or not. Steve Johnson shares valuable information on Win/Loss analysis that will help product marketing managers understand the buying behaviors of their customers and translate their findings into better products.

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