Lead on Purpose

Promoting Leadership Principles in Product Management

Why leaders need to engage employees

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Many managers have an unspoken expectation that employees are responsible for motivating themselves. Their idea goes like this: since the company pays them, they should do what they’re told, and happily complete any task put in front of them.


When leaders adopt this dangerous attitude, they’re essentially shirking their responsibility by refusing to guide the work environment and take a proactive approach to the team’s morale. The damaging effects of this hands-off style are evident in low employee engagement rates (only 3 in 10 people are engaged at work).

As a leader, your job is to discover why your team is disengaging—then learn how to properly motivate them. This infographic will show you what employees want from the workplace and how you can help.


Here’s a more comprehensive guide to employee engagement to give you more ideas on how to motivate your team.

Questions: How is the morale in your organization? What can you do to improve it? Please leave a comment in the space below.

The Product Management Perspective: Product managers have an incredible opportunity to increase the engagement of the team members and employees with whom they work. Look for opportunities to get people in the company excited about your products. As the product ‘evangelist’ you can make a major difference in your company.

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