Lead on Purpose

Promoting Leadership Principles in Product Management


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Why customer success matters

Think about a product you use regularly. Why do you use it? Why do you love it? What keeps you coming back?

When creating a product or service, you want your users and buyers to answer these questions with positive reactions. You hope they will get the full value of your offering and that they will have a positive experience as they use for their business. You want them to keep coming back for more.

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